Douyin introduces transaction regulations for micro-short dramas and mini-programs to strengthen consumer rights protection

The following is the text I have reorganized and expressed for you: The above text mainly introduces the management regulations of micro-short dramas and the Douyin blackboard newspaper about micro-short dramas and user payment methods. The following is the text that I have reorganized and expressed for you: This article mainly introduces the concept of micro-short dramas and the relevant content on the management regulations of micro-short dramas and user payment methods issued by Douyin Blackboard.

According to news on April 30, the micro-short drama quickly became popular on short video platforms and video websites with its gripping plot, attracting many well-known Internet celebrities including "Crazy Little Yang" to switch from the original This is the transformation of the content field. In order to promote the healthy development of the short drama industry, while ensuring the rights and interests of consumers and improving the user experience of watching dramas, "Xiyin Blackboard News" recently issued the "Announcement on the Transaction Management Standards of Micro Short Drama Mini Programs." The announcement mainly includes the following points: First, the micro-short drama mini-program platform is required to review the drama experience involved in the transaction, including the quality of the work, the level of creativity, etc. Secondly, the platform is required to provide clear transaction rules and service terms to ensure that the rights and interests of consumers are protected. Finally, platforms are required to strengthen copyright management of content uploaded by users and strictly prohibit infringement. Through this announcement, Xinyin Blackboard hopes to guide the trading of micro-short drama mini programs. Aims to provide a clear and fair operating environment. Regarding the charging issue of mini programs, the announcement emphasized that clear payment instructions must be provided on the payment page, and the pricing logic of the short drama content must be clear. For high-value consumption, the platform will intercept consumption. On the issue of refunds, the platform has also made clear regulations, requiring developers to clearly inform users of the details of purchased content, including not supporting unreasonable refunds and purchases by minors. At the same time, it is clarified that when users apply for a refund under certain circumstances, the developer should provide an unconditional refund.

For the editor, at present, the main ways for users to pay to watch micro-short dramas include platform membership, single episode purchase, platform recharge and unlocking incentive ads. However, experts also remind consumers that the prepaid mechanism does not mean that once they recharge, they must watch the entire series. If the audience finds that the quality of the series has dropped significantly during viewing, such as the plot is protracted or the content is fake, the audience can apply for a refund in accordance with relevant laws. These regulations and reminders undoubtedly provide more protection for consumers’ rights and interests, and also promote the healthy development of the micro-short drama industry.

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