KRAFTON announces 2024 annual plan: release the 'Darkness Is Approaching' mobile game

Recently, KRAFTON (CEO Kim Chang Han) shared its business strategy for 2024 in the all-company conference system KRAFTON LIVE TALK (hereinafter referred to as KLT).

The theme of this KLT is “from original creativity to creative scale”. CH Kim, CEO of KRAFTON, said: "2024 will be the year when the "Creative Scaling" strategy first bears fruit, and said that this will be a key year in determining the gradual development of KRAFTON. The "Creative Scaling" strategy is aimed at Discover new highlights in the game and effectively expand the business direction of the global market.

KRAFTON's goal is to release new games every year, and currently operates a total of more than 20 projects, including: "Darker and Darker" mobile game, "inZOI", "Dinkum" mobile game, "Black Budget Project", and Deep Sea Trek 2. Among them, the "Darker and Darker" mobile game and "inZOI" are planned to be released this year.

CH Kim also Calling for strengthening the capabilities of KRAFTON members and changing their mindset. In addition to improving distribution capabilities, he also encouraged all members to explore various avenues that can amplify the value of creativity, including discovery, production and commercialization. KRAFTON intends to overhaul its internal structure, Enable publishing departments to more flexibly navigate and respond to potential growth trends. The goal is to create an environment that enables new IP to penetrate the market quickly and agilely.

For mid- to long-term plans, there is a strong emphasis on continued investment to achieve " PUBG: BATTLEGROUNDS" IP and the importance of global expansion in the Indian market. KRAFTON intends to franchise the "PUBG: BATTLEGROUNDS" IP and build its platform ecosystem to establish a unique competitive advantage. Specifically, the company plans to execute a long-term Brand strategy, including expanding the brand of "PUBG: BATTLEGROUNDS" IP and increasing development activities through internal and external studios and outsourcing. In addition, CH Kim also reiterated the investment and development prospects of the Indian market, including ensuring BGMI's leadership in the market position, as well as expanding publishing and esports activities in India.

also emphasized the importance of leveraging deep learning technology. He believes that deep learning technology is a "game changer" that has the potential to reshape the gaming industry, He also stated that he would be committed to actively incorporating it into the development process. Considering KRAFTON's existing world-class artificial intelligence research and development capabilities, he expected that this would not only improve production efficiency, but also provide a user-centered innovative experience.

## CH Kim, representative of #KRAFTON, concluded: “This year will be the first year for the official launch of a new product series starting from the mobile game “Darker and Darker”, and will be the first year for the ‘creative scaling’ strategy to achieve substantial results. . In order for this process to enter a virtuous cycle, all members should devote themselves to game development. ”

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