Douyin tests AI search function, causing drastic changes in search engine competition?

Major Apps are actively developing smart search fields

TikTok recently conducted a test of a new feature called “AI Search” within its main app. As one of the most popular short video platforms in China, Douyin’s AI search function is based on artificial intelligence and can quickly, accurately and comprehensively answer users’ search questions

According to reports, the "AI search" function can search through voice, text, etc., and can also make intelligent recommendations based on the user's search history and preferences. In addition, "AI Search" also supports searching for content other than Douyin, such as news, encyclopedias, music, etc.

According to reports, the search interface within the Douyin application has a function called "AI Search", which is alongside other search services such as products, group purchases, users, videos, etc. Users only need to enter relevant questions or information in "AI Search" and get answers generated by "AI Search" for users through intelligent search technology. The content of the answers not only comes from high-quality videos in Douyin, but also includes information from third-party websites, and jump links are provided to facilitate users to view more details and explanations. In addition, "AI Search" can also provide relevant questions that the user may be interested in based on the user's questions

Douyin is not the only platform to launch AI search question and answer services. Starting from this year, major domestic apps are actively deploying in the field of intelligent search. For example, Taobao has launched a function called "Taobao Ask", which is specially designed for e-commerce search and shopping guide scenarios. Baidu App has also launched AI intelligent search, and Station B is testing the "Search AI Assistant" on the main App. In addition, the Xiaohongshu App is also testing an AI question-and-answer robot named "Da Vinci" to provide users with intelligent question-and-answer and other services

Regarding this rumor, the relevant person in charge of Douyin said that this function is currently in the testing stage and is not yet fully mature. Professionals in the industry speculate that grayscale testing may be underway and has not yet been fully launched

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