What does Pinduoduo's white background image mean?

On Pinduoduo, the white background image refers to the main image of the product with a pure white background and the main body of the product that meets the platform's requirements; the white background image requires that except for the product, the rest of the position must be pure white. The white background image is the background requirement of the platform for the product. This way, whether the product is the main image or participates in the event, the pass rate will be higher, and it is also to allow consumers to focus more on the product.

The operating environment of this tutorial: HarmonyOS 2.0 system, Pinduoduo 6.5.0, HONOR V30 mobile phone.

What is the white background image

Pinduoduo white background image refers to a pure white background plus the main body of the product that meets the requirements of the Pinduoduo platform Product main image. It is required that except for the product, the rest of the location must be pure white. It is mainly used on the platform homepage, categories and brand pavilions.

The white background image is the background requirement of the platform for the product. In this way, the pass rate of the product will be higher whether it is the main image or participating in the event. It is also to allow consumers to Attention is focused more on the products. Therefore, the platform requires white backgrounds for the main images, carousel images and details page images of the products. If they are white background images, the traffic of the activity will be more.

What are the platform’s requirements for images?

1. The image size is 480*480px, less than 3m, and the format is general jpg/jpeg/png. There cannot be logos, watermarks, text, splicing, etc. There are no models or backgrounds in the pictures. The products need to be displayed at a close distance from the front. The back and sides cannot be used to deceive consumers. They are laid flat or hung for photos. Hangers, product tags, etc. are not allowed. .

2. Only one subject can appear in each picture, and multiple identical subjects cannot appear. The main body of the product in the picture is complete, placed in the center, filling the entire picture, and no blank space is allowed.

What are the precautions?

1. There can be no models or bodies on the white background picture. For example, some clothing sellers directly change the picture of the model wearing the product to a white background and then upload it. This is not allowed. Also, for example, for a seller of socks, the main image of the socks shows the model’s feet. These should be avoided as much as possible.

2. The logo of the product cannot appear on the white background picture. Because white background images are required to have no logo, no watermark, and no text.

3. There cannot be more than one product subject on the white background picture. For example, there are three soft-packed tissue paper in a stack, but the seller did not change the category to a combination category accordingly, but ordinary products. Remember, no more than one white background image subject is allowed for general product categories. In this case, the seller can change the product category to a combination category, and the upload can be successful.

4. The background is not pure white. White background images, as the name suggests, must have a white background. Some sellers upload white background images that may have gray or other colors. This is not allowed.

A good white background picture can allow consumers to see the actual condition of the product very clearly, can also increase clicks and conversions, and can also greatly reduce the refund rate.

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