What platform is Wei Toutiao?

Micro Headlines can refer to: 1. Toutiao’s social media platform. Users can publish short content and interact with people through Micro Headlines, thereby building relationships and gaining fans. 2. A light information reading platform based on data technology that aggregates social media hot content; Wei Toutiao focuses on aggregating high-quality content, focusing on using data algorithms to truly reflect the Internet popularity of an article, and focusing on presenting the best content to native people on the Internet It allows users to influence more people around them through the dissemination of high-quality content, thereby realizing the new trend of Internet reading in which sharing replaces search.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Weitoutiao (Today’s Toutiao social media product)

Weituoutiao is positioned as the social media product of Today’s Toutiao and is the main embodiment of the fan economy . Users can publish short content and interact with people through Wei Toutiao, thereby building relationships and gaining fans.

Wei Toutiao’s account and Toutiao account are connected to each other, providing a platform for creators to interact and communicate with fans at high frequency, so that Toutiao articles have a higher chance of reaching fans. On the basis of artificial intelligence recommendation, a social distribution mechanism is added.

Weitoutiao has added a social distribution mechanism to make the content distribution chain more complete; for creators, Weitoutiao helps them quickly attract fans and ensure that the content reaches people efficiently. to reach fans, thereby making their IDs on Toutiao more valuable; for ordinary users, they also break away from the single identity of "readers" and can have some social scenes on Toutiao to interact with their favorite celebrities, celebrities and content creators .

Distribution mechanism

Wei Toutiao content will not be intercepted in any way. Even if the number of fans is not large, if the content is good, it will be recommended and even promoted to a wider range of people. Attention on WeChat headlines will rapidly gravitate to those who have produced good content, shortening the time it takes for them to become popular.

Support Plan

Weitoutiao uses hundreds of millions of traffic every day to provide cold-start support to some new users and users who have developed well on the platform. Thousands of users receive this every month. A quality resource.

Wei Toutiao announced at the 2017 Toutiao Creator Conference that it will use 40 billion traffic to subsidize creators in the next year, and will provide cold-start support to an average of 1,000 new users and 1,000 old users every month. High-quality new users of Wei Toutiao can get a "cold start traffic package" to obtain guaranteed traffic in the early stage, thus quickly passing through the startup stage and accumulating the first batch of fans. At the same time, in the entire Toutiao recommendation system, the weight of fan distribution will also be further increased.

Weitoutiao (Information Reading Platform)

Weitoutiao is a light information reading platform based on data technology that aggregates hot content from social media. Users can find their favorite content through Wei Toutiao: such as funny jokes, chicken soup for the soul, health and fitness, cute pet food, gossip entertainment, etc., while harvesting emotional elements such as happiness and touching, they can share these contents with one click. Spread to major social platforms such as WeChat, QQ Space, Weibo, etc., to highlight your unique personality and values, and to share what you love to influence a wider range of online people.

Weituoutiao focuses on the aggregation of high-quality content, focusing on using data algorithms to truly reflect the Internet popularity of an article, focusing on presenting the best content to the native people of the Internet, and allowing users to use high-quality content The spread affects more people around, thereby realizing the new trend of Internet reading in which sharing replaces search. The company was established in August 2013 by Team Leader Ryan (Chen Gang), the former PI Server team of OSIsoft (a famous data company in Silicon Valley). The co-founder and core team are composed of former investment bank elites, multiple original authors of open source software, and Baidu. It is composed of hat hackers, senior media people, and senior Internet product operation managers.

As an entrepreneurial team that is still in its infancy, Wei Toutiao first became known to the industry and received widespread attention due to the 2014 China New Media Entrepreneurship Competition. On October 12, 2014, Wei Toutiao (name used when participating in the competition: Le Rui) participated in the 2014 "Entrepreneurship Star" hosted by the Nanshan District Party Committee, District Government, Zhejiang Daily Newspaper Group, and Shenzhen Newspaper Group, known as China's Silicon Valley. "The South China sub-competition of the China New Media Entrepreneurship Competition was a blockbuster and came first. He entered the national finals held in Hangzhou on November 6 of the same year as the champion of the division and the title of "King of South China".

On November 6, 2014, at the Hangzhou China New Media Entrepreneurship Competition Finals, Wei Toutiao won the "DreamWorks Star" Award and the Best Popularity Award for its outstanding performance and first place in public online voting. , a perfect performance of his debut in the industry.

In the month after the 2014 China New Media Entrepreneurship Competition ended, Wei Toutiao received a seven-digit RMB angel investment from Mr. Mai Gang, president of the China Youth Angel Association, founder of Entrepreneurship Workshop, and a famous investor.

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