What mobile phone brand is zte?

zte refers to the mobile phone brand "ZTE". ZTE is a high-tech enterprise in China engaged in the research, development and production of mobile phone products. It is one of the few high-tech enterprises in the world capable of developing and manufacturing a full range of 2G, 3G, 4G and 5G terminal products. ZTE Mobile pays more attention to customers' user experience, adheres to the quality culture and philosophy of "paying attention to customer needs, doing things right the first time, not only making products stable and reliable, but also making customers satisfied and liked", and has established a customer-oriented quality management system.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

zte refers to "ZTE", is a high-tech enterprise engaged in the research, development and production of mobile phone products in China.

##ZTE Mobile

ZTE has been engaged in the research and development and production of mobile phone products since 1998. It is one of the few in the world capable of research, development and manufacturing. One of the high-tech enterprises producing a full range of terminal products for 2G, 3G, 4G and 5G.

Based on the characteristics of the operator's network and business characteristics, we provide personalized customized services for a full range of products such as mobile phones, mobile broadband terminals, and home desktop converged terminals, and are committed to becoming the best customized terminal partner for global operators. .

ZTE has become the fourth largest mobile phone manufacturer in the world. ZTE mobile phones have been sold to 160 countries and regions around the world. More than 200 major operators around the world have become ZTE mobile phone partners. Smart terminal products have achieved breakthroughs. High-end strategic markets such as Europe, the United States, and Japan. On July 26, 2016, workers in the equipment workshop of ZTE's Xi'an smart terminal production base were operating robots to produce mobile phones. On July 17, 2019, on the official website of China Quality Certification Center (3C certification), 8 5G mobile phones obtained 3C certification, including the Axon 10 Pro 5G.

Development status

(1) According to IDC data, in 2012, global mobile phone shipments exceeded 1.7 billion Department, a year-on-year decrease of 0.2%. ZTE's annual mobile phone shipments were 65 million units, accounting for 3.8% of the global market share, ranking fourth in the world (the top three are Samsung, Nokia, and Apple).

(2) As of the end of December 2012, ZTE’s mobile phone product system had received 7,575 Chinese patent applications and 3,101 international patent applications.

(3) ZTE Mobile has become partners with more than 230 major operators and distributors in 160 countries around the world, including strategic cooperation with 44 of the world's 50 top operators.

Technology R&D

R&D standards that keep pace with the world

ZTE has R&D centers in important cities such as Shenzhen, Nanjing, Shanghai, and Xi’an. It also has independent software and hardware support platforms, industrial design platforms, R&D test platforms, etc. ZTE spends 10% of its revenue on research and development every year. As of the end of December 2012, the number of Chinese patent applications with application numbers for ZTE's mobile phone product system was 7,575, and the number of international patent applications was 3,101. ZTE is one of the few manufacturers in the world capable of developing a full range of mobile terminal products in nine major categories, including 2G, 3G, 4G, mobile phones, wireless network cards, monitors, and wireless fixed-line phones. It has now mastered the development of some core chips in addition to all other mobile phone core technologies. It can customize personalized terminal products according to the operator's network characteristics and business characteristics. ZTE has more than 3,500 mobile phone software and hardware R&D personnel.

In the 3G and 4G terminal markets, ZTE began to participate in global competition as early as 2005, and has several world firsts in this field, including video technology, mobile TV, multimedia data transmission and UI. Have extensive experience.

Design Concept

Industrial Design Concept of “Friendly, New, Simple and Thoughtful”

The Industrial Design Center of ZTE Mobile Phone Division was established in 1998 After 13 years of exploration and accumulation, it has grown from a small design team to a leading large-scale design organization in China. It has established rigorous design specifications and quality control systems, has a full set of program design capabilities, and has successfully provided services to major global operations. Businesses develop hundreds of products.

The center now consists of six departments and more than 400 professional designers and engineers. Headquartered in Shanghai, with 6 design teams in Nanjing, Xi'an, Shenzhen, Europe, North America and India, it is one of the most powerful design groups in China.

Since 2005, ZTE has successively participated in international design awards such as IF and Red Dot based on the concept of "design goes global". Since the first victory of V260 in 2005, more than ten design works with excellent functions have emerged, such as D90 and S900. And all of this is just the beginning... In 2009, the full keyboard 3G mobile phone P721 won the "Successful Design Award" in the "Most Successful Design Competition of the Year" in Shanghai. So far, 7 designs have won 8 awards.

In 2011, the design concept of "Friendly, New, Simple and Thoughtful" was further proposed: "Friendly" means caring for people through design, "New" means innovation and leading the trend, "Simple" means It represents the beauty of simplicity and simplicity, and "thinking" embodies thinking about the future and social responsibility in the design. Adhering to this concept, ZTE's mobile phone design will enter a new level.

user experience

ZTE established the user experience department in 2006 and is an early pioneer in the terminal industry. After 7 years of continuous improvement, the UE department has 40 user experience practitioners, covering psychology, data mining, ID&UI Professional background in design, communications and electronics. The UE department has established first-class user experience research laboratories in Shenzhen, Shanghai, Nanjing, and Xi'an. It uses professional quantitative research methods to communicate and cooperate with well-known experience research institutions covering the United States, Europe, China and other regions, focusing on visual perception. , hearing, touch, usability, content, etc., conduct in-depth research on users, classify groups of people, establish role models and typical scenarios, provide accurate and comprehensive research results, and guide planning and design.

User experience work runs throughout the entire product life cycle. In the product concept stage, provide user models, describe usage scenarios, demonstrate user needs, and plan product selling points; in the product development stage, participate in program design and discussion, ID research and selection , visual effects and interaction design suggestions; product implementation phase, user-friendly trial, demo feedback, comprehensive usability evaluation, rapid iterative design improvement; after the product is launched, user return visits, product problem collection, user model correction, and further demand mining. In the past year of 2012, the UE Department exported 406 research reports to different product lines, promoted more than 3,500 suggestions for improving user experience, accumulated more than 600 user experience cases, and generated 7 patents. The concept of user experience driving product planning and design guiding development has been gradually realized within the company, and the user experience of ZTE mobile phones has been significantly improved year by year.

In promoting the company’s internal user experience culture construction, user experience design process, and product user experience improvement process, we have accumulated sufficient experience and have been invited to organize organizations at well-known organizations in the user experience industry (UPA/IxDC, etc.) many times. He has given keynote speeches and published academic articles at industry conferences, open classes and other exchange activities. He has received unanimous praise from industry insiders and has become one of the main forces promoting the development of China's terminal product user experience industry.

Product Quality

As an internationally renowned provider of communications products and services, ZTE takes R&D and innovation as its core, and is driven by customer and market demand to serve its customers. To create sustainable value, the end products are products that are directly oriented to consumers. ZTE Mobile pays more attention to the user experience of customers and insists on "paying attention to customer needs and doing things right the first time. Not only must the products be stable and reliable, but also the products must be stable and reliable." With the quality culture and concept of "Customer Satisfaction Likes", we have established a customer-oriented quality management system. We passed the ISO9000 certification as early as 2001, and passed the TL9000 communication industry quality management system certification in 2005.

ZTE emphasizes quality assurance throughout the entire process. Since 2002, product research and development has been managed using the CMMI management model; a user experience center has been established to consider user experience elements from the beginning of the design to ensure that the product has a good user experience; a professional testing team has been trained to conduct research and development in various R&D centers and production bases. , established professional laboratories that have obtained CNAS&ILAC certification and AT&T laboratory certification respectively to protect product quality; carry out automated testing and production to ensure the stability and consistency of production quality; establish good cooperative relationships with suppliers to ensure material quality ; Adopting advanced quality management sections such as 6SIGMA, throughout the entire product development process to fully ensure product quality.

In terms of business continuity management, as the first company in the domestic communications industry, it has taken the lead in establishing a business continuity management system covering R&D, supply chain, and after-sales service processes in accordance with the BS25999 standard, involving all business areas of the company. It has cultivated a group of business continuity management backbones with business expertise and formed a unique BCM operation model in practice.

ZTE Corporation focuses on the construction of an excellent performance model. As the only communications manufacturing company to win the 2005 "Shenzhen Mayor Quality Award", in December 2010, it won the country's first provincial quality award. "Guangdong Provincial Government Quality Award". In November 2006, it became the first company in China to be exempted from inspection for exporting mobile phones, and its CDMA mobile phone was rated as "China's Famous Brand Product".

Currently, ZTE mobile phones have passed the second-party on-site audits of dozens of international operators such as AT&T, Verizon, T-Mobile, Sprint, Vodafone, Telefonic, Softbank, Orange, etc. and have become their key suppliers. It has spread to more than 150 countries and regions around the world.

ZTE not only pays attention to product quality, but also shoulders corporate social responsibilities, paying attention to green environmental protection, occupational health and safety, etc. to adapt to the needs of international operations. It passed ISO14000 and OHSAS18000 certification in 2005, and joined the It became the United global compact organization and passed the green environmental protection system certification in 2010.

Brand Declaration

On January 20, 2022, ZTE Mobile released the 2022 brand declaration-"Using technology to empower the brave."

After-sales service

Since its establishment in 2003, ZTE’s mobile phone after-sales service system has adhered to ZTE’s more than 20 years of independent innovation and steady growth. With the service goal of “professional, standardized and convenient”, it has carefully created a domestic “palm service” and The international "Hearty service" service brand image, after years of continuous development, optimization and accumulation, has now integrated "global after-sales service network, standardized after-sales channel management, professional after-sales technology research and development, efficient after-sales logistics operations, intelligent An after-sales service system integrating "ECC information platform and advanced customer call center".

ZTE Mobile has established 5 mobile phone call centers around the world: China, India (covering India and the United States), Indonesia, Brazil, and Australia to provide customer inbound consultation services, customer complaint handling, and return visits to customer satisfaction. Monitoring, market situation research, value-added services (such as online shopping malls), etc. At the same time, the sixth European mobile phone call center is already under construction.

Since ZTE Mobile Call Center was put into operation in 2003, it has successively won the "Top 80 Customer Care Centers in China", "Top 30 Best Customer Service Centers in China", "Best Customer Service Management Team Award", "Best Customer Service Management Team Award" and "Top 30 Best Customer Service Centers in China". "Best Customer Hotline Center (Consumer Market Service) Award"; "China's Best Service Management Award" and many other awards. It was the first in China to launch a video calling service and equipped with professional customer service personnel to provide users with TD video experience services.

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