What is the core of Internet thinking?

The core of Internet thinking is “user thinking”. People are the core of the Internet era, and user thinking has naturally become the core of Internet thinking, and other thinking is centered around this thinking. User thinking is the cornerstone of Internet thinking. Without user thinking, there would be no other Internet thinking.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

What is "Internet thinking"

Internet thinking is a diverse concept. It is generally believed that Internet thinking refers to a way of thinking that re-examines the market, users, products, corporate value chains and even the entire business ecosystem in the context of the continuous development of technologies such as the (mobile) Internet, big data, and cloud computing. The essence is divergent non-linear thinking.

Characteristics of Internet thinking

The characteristics of Internet thinking can be summarized as: "democracy, openness, and equality."

The core concepts of Internet thinking

Internet thinking consists of the following eight core concepts:

First , User thinking

The most important thing about Internet thinking is user thinking. People are the core of the Internet era, and user thinking has naturally become the core of Internet thinking, and other thinking is centered around this thinking. User thinking is the cornerstone of Internet thinking. Without user thinking, there would be no other Internet thinking.

User thinking means that issues must be considered "user-centered" in all aspects of the value chain. Establish a "user-centered" corporate culture from all aspects of the entire value chain. Only by deeply understanding users can we survive. Without recognition, there is no contract.

Using thinking is to be user-oriented, not product-oriented. Merchants need to know what users want and need most. The famous 4C theory is customer-centered, including the four aspects of customer, cost, convenience and communication. It can be said that grasping these four points will make it simple. Understand user thinking.

Three rules should be followed:

• First, those who get the "Silk" will win the world. Successful Internet products have captured the needs of the "screen silk group" and "grassroots people".

• The second is to sell participation. Customize on demand and optimize products with user participation.

• Third, experience comes first. User experience starts with details, allowing users to feel something, exceeding user expectations and bringing surprises.

The user thinking system covers the most classic Who-What-How model of brand marketing, Who, the target consumer "attribute"; What, consumer needs to sell a sense of participation: How , how to achieve the supreme user experience throughout the entire process.

Second, concise thinking

Simple, concise, without intermediaries.

In the Internet era, information explosion makes users less and less patient. Therefore, they must be caught in a short time! In terms of product design, subtraction is required. The appearance should be concise and the internal operation process should be simplified.

The Google homepage always has a fresh interface. The appearance of Apple and the appearance of Tesla cars are all designed in this way.

Apple products are a typical example of simplicity and simplicity. In 1997, Apple was close to bankruptcy. Gang leader Qiao returned, cut off 70% of the product line, and focused on the development of 4 products, turning Apple from losses to profits and bringing it back to life.

Third, extreme thinking

Ultimate thinking is to make products, services and user experience to the extreme and exceed user expectations. To create products that make users scream. Screaming means that the product must be made to the extreme and exceed the imagination of users to make them scream.

There are three methods:

• First, "the needs must be grasped accurately" (pain points, itching points or excitement points);

• Second, "You have to push yourself hard" (reach the limit of your ability);

• Third, "Management must be closely watched" (If you win the product, you will win the world. ). Service is marketing.

Create surprises for customers. Provide meticulous and personalized services from the customer's perspective.

Fourth, iterative thinking

This is a people-centered, iterative, step-by-step development method that allows for deficiencies, continuous trial and error, and continuous iteration perfect products. There are two key points, one is "micro" and the other is "fast". Think small and innovate in small ways. "Micro" should start from the subtle user needs, be close to the user's psychology, and gradually improve through user participation and feedback. "You may think it is an inconspicuous point, but users may think it is very important." The second is lean entrepreneurship and rapid iteration. "The best martial arts in the world is speed." Only by responding quickly to consumer needs can products be closer to consumers. Fifth, flow thinking.

Flow means volume, volume means weight. "Wherever the eyes gather, money will follow. Traffic is money, traffic is entrance. Needless to say, the value of traffic.

Two rules must be followed:

• First, free is for better charging.

• The second is to persist to the "critical point" of qualitative change.

Any Internet product, as long as the number of active users reaches a certain level, will begin to undergo qualitative changes, thus bringing business opportunities or value.

Sixth, social thinking

The core of social business is the Internet. The customers faced by the company exist in the form of the Internet, which will change the production and sales of the enterprise. , marketing and other entire forms.

There are two rules to follow:

• First, make good use of social media.

• The second is crowdsourcing collaboration.

Crowdsourcing is an Internet collaboration model with "swarm thinking" and hierarchical structure as its core. We need to think about how to use external brains, so that "the most talented people from all over the world can come to my valley" without recruiting.

Seventh, platform thinking

The platform thinking of the Internet is the thinking of openness, sharing, and win-win. The platform model is most likely to create industry giants. Among the world's 100 largest companies, 60 companies' main revenue comes from platform business models, including Apple, Google, etc.

Three rules must be followed:

• First, create a win-win ecosystem for all parties.

• The second is to make good use of existing platforms.

• Third, let the enterprise become a platform for employees.

Let employees become real "entrepreneurs" and let everyone become their own CEO.

Eighth, cross-border thinking

With the development of the Internet and new technologies, the boundaries of many industries have become blurred, and the tentacles of Internet companies have become pervasive, such as retail , books, finance, telecommunications, entertainment, transportation, media, etc.

There are two rules to follow:

• One is to bring "users" to command the princes.

• The second is bold and disruptive innovation.

A truly powerful enterprise must be an organization that has users and data resources and dares to innovate across borders.

Only by having an Internet mindset can you navigate the business world in the Internet+ era and be invincible. The essence of the so-called Internet thinking is simply this: user first, experience first, service first, and platform first.

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