What is the e-commerce model for transactions between individual users using the Internet?

The e-commerce model is "C2C". The full name of C2C is "customer to customer", which means e-commerce between individuals in Chinese. It refers to consumption activities between individuals; it mainly promotes the circulation of goods through communication and cooperation between people. For example, a consumer has a computer, conducts transactions through the Internet, and sells it to another consumer. This type of transaction is called C2C e-commerce.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

The e-commerce model for transactions between individual users using the Internet is "C2C".

C2C stands for "customer to customer", which means e-commerce between individuals and refers to consumption activities between individuals.

Among them, C refers to the consumer. Because the English word for consumer is Customer (Consumer), it is abbreviated as C. And because the pronunciation of 2 in English is the same as to, so C to C is abbreviated as C2C. It mainly promotes the circulation of goods through communication and cooperation between people.

For example, a consumer has a computer, conducts transactions through the Internet, and sells it to another consumer. This type of transaction is called C2C e-commerce.

#The C2C field has now formed a four-legged trend: Taobao, eBay, Paipai, and Youah.

C2C model website

• Taobao

There is no doubt that Taobao is the leader in the C2C field No one can shake the leading position yet. However, Taobao also has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward.

In China’s C2C market, Taobao’s market share exceeds 60%. If you are in a traditional industry, Taobao can sit back and relax. However, in the rapidly changing Internet field, this advantage is not an insurmountable barrier. As early as May 2006, when the launch of Zhaocaibao failed, Jack Ma realized that such a market position was not stable and that competitors might burst out with amazing energy and directly challenge Taobao's authority.

• Paipai.com

Paipai.com announced that the number of its online products exceeded 10 million. The number of products exceeds tens of millions, which means that users can get satisfaction on Paipai.com as long as they have normal purchasing needs. At this point, Paipai.com has officially joined the Ten Million Commodity Club. Only Taobao and Paipai have entered the Ten Million Commodity Club in China.

• eBay

Any eBay user who opens a store on eBay, whether it is an ordinary store, a high-end store or a super store, will be free for life. Prior to this, each super store on eBay charged a monthly fee of 50 yuan, and a premium store charged 25 yuan. The old platform before Tom acquired eBay on August 30, 2006 was 500 yuan per month for super stores, 150 yuan for high-end stores, and 50 yuan for general stores. At the same time, there were also login fees and transaction service fees on the old platform. eBay also promised that sellers who purchased eBay’s premium stores or super stores from January to April 2008 will receive classified promotion resources before the end of July; and for sellers who purchased premium stores or super stores in May, eBay will Full refund before the end of May.

As for the reason why eBay launched lifetime free service this time, eBay Vice President of Operations Chang Lin said: "Domestic online transactions are still in their infancy, but the future development space and potential are huge. We still need to continue to invest heavily. , Cultivate users' usage habits and help form a good market environment." Tu Jianlu admitted that insisting on charging when users were not very stable was undoubtedly a major decision-making mistake that year. The reason why they chose to announce free at this time, Tu told reporters, is that from the perspective of the competitive environment, Taobao's gradual shift to charging makes them feel that the time is ripe. He said that Taobao began to continuously explore charging models two years ago, and once Taobao charges, a large number of small and medium-sized sellers will be trapped in survival difficulties. eBay proposed free of charge at this time, just to achieve the purpose of grabbing users. Industry insiders said this was a desperate counterattack by eBay.

Four major standards for C2C model websites

1: Web page aesthetic

Do not use dazzling or weird to attract people’s attention, but professional It is a way to display unique product information and services that conforms to public aesthetics and has artistic highlights, which can leave an impression on potential customers in the first time.

2: Usability Usability

Focus on how to make users’ search, comparison, and process more convenient and obtain a good user experience.

3: Content Content is King

Explore the potential customer needs of customers, provide potential customers with the most valuable information, guide and educate customers on how to choose and identify products, and make customers believe This information and services are enough for them to take action and purchase, providing the most commercially valuable website structure layout.

4: SEO Search Engine Optimization

Website optimization, the correct use of various design elements, makes it easier for search engines to crawl and enhances the marketing value of the website.

To sum up, website construction plays a decisive role for C2C e-commerce enterprises. It is the most convenient and intuitive way for customers to understand the enterprise. A corporate website that combines aesthetics, content, practicality and marketing value is based on user experience. As e-commerce and online shopping are of more strategic significance in the Internet economy, C2C companies must choose a suitable website construction service provider to tailor a personalized marketing site that suits their industry, products and brand style.

Website profit method

• ##Membership fee
  Membership fee is also a member-based service charge, which refers to the C2C website charging for members Fees charged for providing a combination of services such as online store rentals, company certification, product information recommendations, etc. Since it provides an effective combination of multiple services, it is more adaptable to the needs of members, so the fees charged under this model are relatively stable. Fee No. It is paid for one year, and the customer needs to renew when the second year expires. After renewal, the service will be carried out for the next year. Members who do not renew will revert to free membership and no longer enjoy multiple services.

• Transaction commission
  Transaction commission is the main source of profit for the C2C website at any time. Because the C2C website is a trading platform, it provides opportunities for both parties to the transaction, which is equivalent to an exchange in real life. For hypermarkets, charging commissions from transactions is a reflection of their market nature.

• Advertising Fees
  Companies use valuable locations on their websites to place various types of advertisements. The price of advertising space is calibrated based on the accuracy of website traffic and website crowd, and then sold to customers through various forms. If the C2C website has sufficient visits and user stickiness, the advertising business will be very large. However, C2C websites are concerned about user experience. , have not fully opened this business, only individual advertising spaces are open from time to time.

• Search ranking bidding
  The richness of C2C website products determines the search behavior of buyers Frequency. The large number of applications of search determines the importance of product information ranking in search results. This leads to the business of bidding based on search keywords. Users can propose a price they think is appropriate for a keyword, and the bid is ultimately determined. The highest bidder will win, and the user's product will be ranked accordingly within the valid period. Only sellers who realize the potential benefits that bidding can bring to them will be willing to spend money to use it.

• Payment link charges
  Payment issues have always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that it promoted the development of online payment services to a certain extent. The buyer can first transfer the advance payment to the payment company's personal account through online banking. After receiving the goods from the seller, the buyer can then notify the payment company to transfer the payment to the seller's account, so the buyer does not have to worry about not receiving the goods. To make a payment, the seller does not have to worry about not receiving payment after shipping the goods. The payment company charges a handling fee based on a certain percentage of the transaction amount.

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