What are the e-commerce platforms?

E-commerce platforms include: 1. Taobao, the largest online retail and business district in the Asia-Pacific region, was founded by Alibaba Group in May 2003. 2. Pinduoduo is a mainstream e-commerce application product on the domestic mobile Internet. It is a third-party social e-commerce platform focusing on C2M group shopping. 3. JD.com, a comprehensive online retailer in China, is one of the most popular and influential e-commerce websites in China’s e-commerce field. 4. DouDian is a store on Douyin. 5. Dangdang, a comprehensive online shopping mall, has expanded from selling books online in the early days to selling various categories of department stores online.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

domestic e-commerce platform

Taobao:

Taobao is Asia-Pacific The largest online retail and business district in the region was founded by Alibaba Group in May 2003.

Taobao is China's most popular online shopping and retail platform, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products per day has exceeded 800 million, with an average of 48,000 items are sold every minute.

It is easy to settle in, both companies and individuals can settle in.

Whether it is a brand, a non-brand, or a virtual product, you can enter the store on Taobao. For some niche products, even without advertising, there will still be customers with natural search traffic entering the store.

The management of virtual products satisfies friends who want to make extra money.

The deposit for ordinary goods is 2,000 yuan, and only 20 yuan is needed to purchase.

The most special thing about Taobao is that you can leave personal contact information such as WeChat ID, which is very suitable for attracting traffic.

Pinduoduo:

Pinduoduo is a mainstream e-commerce application product on the domestic mobile Internet. It is a third-party social e-commerce platform focusing on C2M group shopping. It was established In September 2015, users can join groups to purchase high-quality goods at lower prices by initiating group buying with friends, family, neighbors, etc.

Pinduoduo aims to gather the power of more people, buy better things at lower prices, and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo’s unique new social e-commerce thinking.

Individuals, self-employed individuals and companies can all settle in.

Although Pinduoduo has gained rapid momentum in recent years, it is still a rising star after all, so competition in many product segments is not yet very fierce.

Whether it is a physical or virtual product, as long as we select the product carefully, we can achieve good results.

The minimum deposit is 1,000 yuan.

However, Pinduoduo’s suppression of attempts to divert traffic is likely to result in store closures and fines. Therefore, it is very disadvantageous for merchants with the purpose of diverting traffic.

JD.com:

JD.com is a comprehensive online retailer in China. It is one of the most popular and influential e-commerce websites in China’s e-commerce field. Online It sells tens of thousands of brands and millions of high-quality products in 12 categories including home appliances, digital communications, computers, household department stores, clothing, maternal and child products, books, food, and online travel. JD.com accounted for 49% of China's self-operated B2C market in 2012, and continues to expand its advantages in China's e-commerce market with its full supply chain. JD.com has established six logistics centers in North China, East China, South China, Southwest China, Central China, and Northeast China, and has established core urban distribution stations in more than 360 cities across the country.

Individuals cannot settle in, only self-employed individuals and enterprises can settle in.

The above is the situation of the traditional three giants. Below, I will introduce some rising star platforms, which also have their own characteristics. Although it is not quite a serious e-commerce platform, it has been integrated into many people’s shopping habits.

Xianyu:

Although many people only buy and sell idle items on Xianyu, it is undeniable that Xianyu has been integrated into many people’s lives. This is a completely different platform from traditional platforms such as Taobao. Ads cannot be burned and all traffic is natural.

There are also specialized merchants or big Vs who have settled on Xianyu, but the number is very small. The entry channel is basically closed now. Most of the people who sell goods on Xianyu are almost all associated with Taobao/Alipay buyer accounts. Log in to your personal account.

On Xianyu, the accounts are divided into Pro and ordinary accounts. There is no quantity option for the products on the ordinary account. You can only manually re-list the link that will be automatically removed from the shelves after it is sold out, while Pro can set the quantity, and Taobao Similar.

Douyin:

Douyin is based on maximizing user interests. Merchants can deeply integrate short video content and marketing through the Douyin platform. Merchants can rely on Douyin. The large-traffic communication power of the audio platform, coupled with the rich content expressiveness, allows users to efficiently complete the planting and weeding of products.

The Douyin store is a store on Douyin, a monetization tool provided for brand merchants.

After opening a Douyin store, display the exclusive store page on your personal homepage on Toutiao and Douyin. With Doudian, users can purchase directly on the platform without having to jump to links, easily achieving two-way interaction between merchants and users.

In the previous Douyin stores, they were mostly for carrying goods, and usually there were links to Taobao or JD stores.

Due to the fact that in the past two years, many Douyin users have become accustomed to shopping from the live streaming room, the traffic of the platform has increased, so Douyin has also begun to conduct product sales activities on its own.

Doudian can use a computer to apply for entry. Individuals are not supported. They must be self-employed or companies. It should be noted that the product category planned must be within the registration scope of the business license, otherwise it will not be approved.

In addition, the deposit must be paid in full. The margin for ordinary categories is 2,000 yuan for self-employed individuals and 4,000 yuan for companies.

Suning.com:

Suning.com is a leader in e-commerce platforms. It operates a wide range of product categories, covering traditional home appliances, consumer electronics, department stores, and daily necessities. , books, virtual products and other comprehensive categories, it has more than 1,600 offline physical stores. The integrated development of online and offline leads the new trend of retail development and increases the influence of the platform.

Dangdang:

Dangdang is a well-known comprehensive online shopping mall, which is owned by the famous domestic publishing organization Kewen Company, the American Tiger Fund, the American IDG Group, Luxembourg Cambridge It was jointly invested and established by the Group and Asia Venture Capital Fund (formerly known as SoftBank China Venture Fund).

Dangdang has expanded from selling books online in the early days to selling various categories of department stores online, including books, audio and video, beauty, home furnishing, mother and baby, clothing and 3C digital, and millions of products in dozens of categories. . In terms of logistics, Dangdang has implemented “111 all-day delivery” in 600 cities across the country.

No. 1 store:

No. 1 store pioneered China’s “online supermarket” e-commerce market. The company has independently developed a number of internationally leading e-commerce management systems and holds multiple patents and software copyrights. It has invested heavily in system platforms, procurement, warehousing, distribution and customer relationship management.

Vipshop:

The main business is the online sales of brand discount products on the Internet, covering major categories such as designer clothing, shoes and bags, beauty, mother and baby, and home furnishings . Vipshop's sales model is "name brand discounts, limited time sales, and guaranteed authenticity", which is an innovative model for the market, and continues to deepen into a special sale model of "selected brands, deep discounts, and limited time sales".

Jumei Youpin:

Meiyoupin is a cosmetics limited-time sale mall. Jumei Youpin’s first "cosmetics group purchase" model is to recommend ten products on the website every day. Several popular cosmetics.

NetEase Yanxuan:

NetEase Yanxuan, an e-commerce platform for lifestyle products under NetEase, was established in April 2016. It is the first domestic e-commerce platform for lifestyle products. The ODM model e-commerce platform takes "a good life, not so expensive" as its brand concept. Provide consumers with high-quality and cost-effective products through the ODM model.

Cross-border e-commerce platform

1. Tmall International

was established in 2014 February.

Alibaba launched Tmall International on February 19, 2014, providing overseas original products directly to domestic consumers. Tmall International has established its own cross-border commodity logistics warehouses in bonded logistics centers across the country through cooperation with the Free Trade Zone in cross-border e-commerce. While avoiding basic legal risks, we also get legal protection, which greatly shortens the time from placing an order to the arrival of the goods for consumers. Overseas direct mail will arrive within 14 working days. Bonded direct mail can arrive in 5 working days, which largely meets consumers' demand for timeliness of goods.

2. JD Global Shopping

Established in January 2014

Currently, JD Global Shopping has opened a Korean Pavilion and a French Pavilion. In the future, special pavilions for Japan, Australia and other countries will be opened one after another. After that, we will lay out key global upstream resources and build a global warehousing and logistics system on JD.com through self-operation or cooperation. The main direction of JD.com's overseas shopping business is JD.com's overseas shopping. At the same time, JD.com controls the quality of all its products, and consumers have sufficient trust in its products.

3. Suning Global Shopping

was established in February 2014.

It is the first cross-border e-commerce platform in mainland China to obtain an international express delivery license. It has multiple overseas branches in Hong Kong, Macau and other places, with supply chain and procurement resources. The "self-operated and investment-attracting" model is Suning's characteristic model. It not only maximizes its supply chain and capital chain advantages based on its current situation, but also expands international resources through global investment.

4. Vipshop Global Sale

Established in September 2014

Vipshop's "Global Specials" channel appeared on the homepage of the website in September 2014. It is the first formal "Global Specials" business platform for overseas express imports. "Global Specials" uses the highest level "three orders docking" standard in the customs management model. "Three-order docking" automatically generates orders, waybills, and payment orders from consumer order information for customs verification and filing, and synchronizes them to e-commerce platform suppliers, logistics freight forwarders, and credit payment systems in real time, building a four-in-one closed-loop full chain. management system.

5. Ocean Terminal

Established in 2014

Ocean Terminal has built a cross-border logistics system since its establishment: Beihai International, fully Ensure the safety of overseas goods and the speed of transportation. The global layout of Ocean Terminal has been completed, and there are 10 international logistics and warehousing centers overseas. Cooperating with a number of international airlines to carry out international charter flights directly shortens the time for domestic users to receive packages and helps the foreign retail industry connect with Chinese consumers, that is, overseas retailers sell directly to domestic consumers and domestic consumers purchase directly. The intermediate logistics is direct mail.

6. Miya

was established in August 2014

Its supply comes from four parts: the brand’s domestic procurement system; overseas Direct procurement; overseas direct mail, bonded import; general import trade. Baby Mia leads the "Limited Time Sale of Mother and Baby Brands". The product type is relatively simple, but it is good news for female consumers.

7. NetEase Kaola

was established in January 2015

It is a comprehensive e-commerce company under NetEase, mainly cross-border business. Open testing on January 9, 2015. Its sales categories include maternal and infant products, beauty cosmetics, global food, clothing and bags, digital home appliances, etc. With the features of 100% genuine products, low prices every day, worry-free returns within 30 days, and fast delivery, we provide services to consumers, helping users to "live a better life with less money" and promote the dual upgrade of life and consumption. .

8. Jumei Express Duty Free Shop

was established in September 2014

Vertical self-operation is its business model, and bonded import is its business model Commodity import model, the main products are beauty, maternal and infant, clothing and other categories. The products at Jumei Duty Free Shop are mainly Korean cosmetics, supplemented by European and American brands. In addition, the store has been carrying out promotions such as full discounts on postage for almost a long time, and the discounts are very strong, so it is favored by young consumers.

9. Yihaodian Yihaogou

was established in September 2014

The business model of this platform is self-operated B2C, overseas Direct mail plus bonded import is its commercial import model. Its main business scope is food, maternal and infant, etc. No. 1 store is the first "online supermarket" in China's e-commerce industry. Consumers can feel the convenience and fun brought by online shopping.

10.55 Haitao.com

was established in 2011

The business model of this platform is shopping guide rebates. This is a rebate website for domestic consumers overseas online shopping. Foreign e-commerce companies such as Amazon will provide rebates, and the rebate ratio is about 2%-10%. It also covers many categories, such as food, beauty, etc.

11. Newbie-AliExpress Global AliExpress

Novice sellers choose a platform to make a single breakthrough, and then consider multi-platform operations after development. Most cross-border sellers often choose to spread their nets and enter various platforms to open up sales and increase exposure opportunities. However, for some sellers, this is not feasible due to resource and experience constraints. Junior sellers always feel that opening a store on a mainstream cross-border e-commerce platform will have the greatest opportunities and profits. In fact, focusing is more effective than casting a wide net, because junior sellers are limited by experience, resources, and energy. The AliExpress platform is suitable for entry-level sellers, especially sellers whose product features are in line with emerging markets. The products are cost-effective and have supply chain advantages. For sellers seeking price advantages, it is best to sell goods directly from suppliers.

12. Brand Domination-Amazon

Amazon has a great influence on the entire world and is the originator of global e-commerce. It is also the first cross-border export e-commerce platform that Chinese foreign traders come into contact with. Its main markets are Canada and the United States. If you are making products or brands, the Amazon platform is a good choice. Amazon has a high barrier to entry. As long as you ensure the quality of the product, have a trademark and a good target market, one of the best ways is definitely to enter the cross-border e-commerce market through Amazon.

If you choose Amazon, it is best to have better supplier cooperation resources. Supplier quality needs to be very stable, and it is best to have strong R&D capabilities. In addition, it is recommended that novices preparing to enter the industry receive professional training and learn more about store opening policies and knowledge. For Amazon stores, traffic is the key. Amazon traffic is mainly divided into two categories: internal traffic and external traffic, similar to Taobao in China. At the same time, we should pay attention to the marketing of SNS communities, and marketing methods such as soft articles are also more effective.

13. Domestic Taobao-eBay

eBay is like China’s Taobao. It is an international retail cross-border e-commerce platform. Compared with Amazon, eBay's store operations are not complicated. It is free to open a store, the threshold is low, and there are many procedures and things required. However, the platform rules are biased towards buyers and sellers, and are more biased towards buyers. EBay is simple to operate and cheap, and is more suitable for people with foreign trade resources. Although it is free to open a store, there will be a certain fee to put products on the shelves. It is necessary to accumulate credibility through auctions, and the order cycle is relatively long. The quality must pass the standard, otherwise it will be the most troublesome thing to encounter complaints.

14. Mobile platform-Wish

Wish mainly operates an app-based cross-border e-commerce platform, which is characterized by high quality and low price. Many products such as jewelry and mobile phones are shipped from China. Even though the price is low, Wish has a unique recommendation method to ensure product quality. With the help of intelligent push technology, it can push the products they like to each buyer, and a large number of users are attracted by its precise marketing method. Since Wish tends to trust customers, sellers are at a greater disadvantage in return disputes.

15.hishop Haishang

It is committed to the integrated construction of cross-border e-commerce enterprises, including cross-border platform self-operation and various marketing in multiple malls. model, comprehensively supports mainstream channel platforms such as mobile phones, WeChat, PC, and mobile terminals. It has a sophisticated management and operation system and rich marketing and promotion functions to establish an ecological business model platform and provide strong technical support for the future development of cross-border enterprises. .

For more related knowledge, please visit the FAQ column!

The above is the detailed content of What are the e-commerce platforms?. For more information, please follow other related articles on the PHP Chinese website!