What is Clubhouse for? Why is it so popular?

Clubhouse suddenly became popular starting from February 1, 2021, and the daily search volume soared to 7W. Many big bosses are using it in their circle of friends. It is known as a potentially subversive social media. Big bosses like Musk are promoting it. , then what exactly does Clubhouse do? Why is it so popular?

What does Clubhouse do?

Clubhouse is a very typical "social media" that emphasizes user interaction and community building. Clubhouse emphasizes voice communication, and this platform focuses on "subtraction": unlike various conference communication software, Clubhouse does not support sharing other data and files (such as emoticons, text, pictures, PPT, etc.), you only You can use voice to communicate with other users - of course you can also remain silent, that is, choose to passively listen to other people's voices.

Americans have the habit of listening to podcasts (pure voice but no video). This app is a bit like a live podcast. The difference from a podcast is that the broadcast is real-time rather than recorded. The interlocutor needs to react immediately, so it has a lot of "authenticity". In addition, if a celebrity speaker appears at the event, ordinary audience members will have the opportunity to raise their hands and interact with the celebrity speaker via voice in real time, which is a great social opportunity. In addition, since this app only allows voice and does not require watching videos, it is suitable for use in various leisure times - such as driving, eating, exercising, walking, etc., which is very convenient.

For social media apps, it is actually quite good to do "subtraction". Sticking to simplicity, simplicity, and limited functions will be more attractive than a full-featured app. In addition, there are too many functions, the use is complicated, and people's choices on the platform are scattered, which may lead to points deduction. (In terms of simple vs. complex functions, Twitter and Weibo are a typical comparison)

There is a lot of information in the currency circle, financial circle, technology circle, investment circle, and Silicon Valley circle! So many big guys are signing up to use it!

Currently Clubhouse can only be joined through a referral code (each new user can get two referral codes). It can only be used by Apple device vendors (Android is still under development). It only has an English interface and cannot be used in mainland China. Download from the Apple Store (overseas ID required). This means that Chinese registrants are mainly returnees, compatriots from Hong Kong, Macao and Taiwan (including Hong Kong immigrants and people with mainland background), various overseas Chinese, etc.

Why is Clubhouse so popular?

Clubhouse "came out of the circle" after Elon Musk participated. It has become popular in the Chinese-speaking circle in the past few days, but its users have grown rapidly, becoming a big phenomenon and causing attracted the attention of foreign media. Among people with mainland background, it may be used by people in the investment community and the Internet circle at the earliest, and then gradually expand the crowd. After searching, I found that you can also buy recommendation codes on Taobao.

We are about to enter the Spring Festival, and I estimate that there will be a massive increase in the number of people in the next few days - although due to the aforementioned restrictions, overall the user base from mainland China will still be very large. small. But this group of people who have signed up for Clubhouse may find that a large part of their traffic and time during the Spring Festival will be spent on Clubhouse.

Elon Musk took this platform “out of the circle”, but this platform is somewhat related to the COVID-19 epidemic: many people have limited travel and social activities, and when they stay at home, they will choose new ways to socialize. . Yesterday I listened to a music room formed by Japanese people, where a group of Japanese, Jamaican and other musicians from all over the world played and sang. One person sings, and the others turn on the microphone and sing along with improvisational accompaniment. Bringing people from all over the world together to create music through a platform is also a wonder on the Internet. Indeed, people around the world have been affected by the pandemic. This app provides a new way of living, socializing and acquiring knowledge. It is a small example of how the epidemic has changed living habits.

In addition, the nature of voice is that it does not leave traces. Therefore, people’s verbal chats are not recorded unless they are specially recorded with equipment. This also makes Clubhouse have "Burn after reading" means: Say whatever comes to mind without too much burden, providing a relatively large degree of freedom.

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