What is website optimization?

Website optimization refers to the reasonable design of website functions, website structure, web page layout, website content and other elements, so that the website content and functional expressions can achieve the best results that are user-friendly and easy to promote, fully Giving full play to the Internet marketing value of the website is a systematic and overall work.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Website optimization is a systematic and global work, including optimization of users, optimization of search engines, and optimization of operation and maintenance. Website optimization has become an inevitable requirement of online marketing business strategy.

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Website optimization can be explained from two aspects: narrow sense and broad sense:

(1) Website optimization in the narrow sense, that is, search engine optimization, is to design the website to be suitable for search engine retrieval and meet the search engine ranking indicators, so as to obtain a high ranking in search engine retrieval and enhance the effect of search engine marketing.

The final result of website optimization is to optimize the ranking of the website, but the first thing to do is the internal optimization of the website and analyze the relevance of the web pages.

(2) The factors considered in broad website optimization are not only search engines, but also factors that fully meet the needs of users, clear website navigation, complete online help, etc. On this basis, the website functions and information to achieve the best effect, that is, based on the corporate website, establish good relationships with network service providers (such as search engines, etc.), partners, customers, suppliers, sellers and other factors in the Internet marketing environment. .

The basic idea of ​​website optimization

The basic idea of ​​website optimization is to make the website more effective through the reasonable design of key elements such as website functions, website structure, web page layout and content. The functions and expressions can achieve the best results and can fully demonstrate the online marketing function of the website.

The meaning of website optimization is specifically reflected in three aspects: optimization of users, optimization of the network environment (search engines, etc.) and optimization of website operation and maintenance.

1. Optimization for users

After the optimized design of the website, users can easily browse the website’s information and use the website’s services. The specific manifestations are: oriented to user needs, the website navigation is convenient, the web page download speed is as fast as possible, the web page layout is reasonable and suitable for saving, printing, and forwarding, and the website information is rich and effective, which helps users to generate trust.

2. Optimize the network environment (search engines, etc.)

From the perspective of promoting the website through search engines, an optimized and designed website allows search engines to smoothly crawl the basic information of the website. When users search through search engines, the website summary information that companies expect appears in the ideal location. Users can discover relevant information and arouse interest, click on search results and reach the website for further information, until they become real customers. The form of network environment optimization is: suitable for search engine retrieval (search engine optimization), which facilitates the accumulation of network marketing resources (such as exchange of links, exchange of advertisements, etc.).

3. Optimization of website operation and maintenance

Website management and maintenance (daily information updates, maintenance, revisions and upgrades) carried out by website operators are conducive to the application of various online marketing methods, and Can accumulate valuable online marketing resources (obtain and manage registered user resources, etc.).

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