What is the difference between Mini Program Mall and Taobao?

The differences between Mini Program Mall and Taobao: 1. Most of the customers of Mini Program Mall come from WeChat users; while most of Taobao’s customers are real consumers with the desire to buy. 2. Mini program malls adopt various forms of sales, including direct sales and distribution. Taobao is different, and most of them focus on third-party sales.

#Now many friends have their own WeChat and even their own Taobao. In the beginning, WeChat was just a social platform, and Taobao was mainly focused on e-commerce. As time goes by, WeChat has launched a new marketing model, that is, mini-program e-commerce, and Taobao has established a communication platform. So what is the difference between the two?

1. Different customer sources

I believe everyone is aware of the current popularity of WeChat. The hundreds of millions of fans have indeed driven the rapid development of the platform and helped it expand more new applications. The mini program mall we have recently seen is a new application and a new marketing channel, and most of the customers here are from WeChat users; Taobao has appeared in front of its friends under the banner of e-commerce since the beginning, so Most of the customers come from real consumers who have the desire to buy.

2. Different marketing models

As a social platform, WeChat allows many fans to communicate smoothly. As for the mini program mall, as a new application, it brings Giving people convenient shopping is essentially a process of transformation, where shopping is formed through social interaction. Taobao is different. As a retail platform, it gives an intuitive impression to friends that it is shopping. The former is the social e-commerce we often hear about, while the latter is traditional e-commerce.

3. Different sources of goods

With the birth of the WeChat platform, companies or merchants can sell goods directly through mini-program malls. Sales can be carried out in various forms, including direct sales. , can be distributed;

Taobao is different. Taobao provides a merchant platform, and merchants mostly focus on third-party sales platforms. Taobao merchants can be individuals or enterprises, and the source of goods comes from manufacturers, with many intermediate links. Alibaba’s current launch focuses on corporate stores.

4. Relying on different systems

The mini program mall relies on the WeChat platform with a high audience, and it can also achieve sharing and attracting customers with its own traffic; Taobao stores rely on Taobao , most of the customer traffic is real consumers.

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