AKOOL supports the Cannes Advertising Awards and launches a revolutionary real-time digital human platform

As the 2024 European Cup is in full swing, a football match video created by French telecommunications company Orange also quickly became popular.

In the video, we saw Mbappe, Giroud, Griezmann... In fact, all the athletes running on the court are not real people, but virtual ones generated by artificial intelligence Role.

With outstanding creativity and uniqueness, this work won the "Oscar" in the advertising creative marketing industry - the sports award at this year's Cannes International Festival of Creativity. AKOOL provided core technical support for this award-winning work.

The AI ​​facial capture system they developed can accurately capture the subtle expressions and movements of a human face. With the support of carefully designed rendering technology, the virtual characters in the work almost look real. This kind of image-level visual effects is enough to meet the needs of high-quality video production.

                                                                                                                                                                            ^{‐   ‐ ‐ ‐ ‐ Screen shot of AKOOL's client Orange's Cannes award-winning video}

AKOOL develops real-time digital people and shows potential in multi-field applications

Now, AKOOL further sets its sights on digital Human business and live streaming fields .

Based on the existing technology, they have launched a digital human system that can not only capture the subtle expressions of human faces, but also display smooth movements in real time, creating a digital human that is as entertaining and interactive as a real person .

The live broadcast technology is committed to improving the live broadcast presentation method, enriching the audience's viewing experience through the virtualization of the anchor's real-time expressions and movements.

播 Akool Live Technology Show

At present, Akool has nearly 3 million users and cooperates with many Fortune 500 companies. Last year they also provided AI facial enhancement technology support for a joint marketing campaign between The Coca-Cola Company and the League of Legends game.

In recent years, digital human technology has shown great potential in many fields, bringing innovation to user experience and business models.

Not long ago, a platform anchor suddenly fainted and fell to the ground during a live broadcast. In terms of live broadcast and interactive experience, real-time digital human technology provides new possibilities for the live broadcast platform. Digital human anchors not only speak fluently, can interact with the audience in real time, and enhance user participation. They can also be online 24 hours a day and never get tired.

Digital human teachers are also changing the teaching model of distance education. With the help of real-time interaction, scenario simulation and other means, digital human teachers can make the classroom experience more vivid and attractive, and improve students' learning interest and classroom participation. In the field of customer service, whether it is answers to frequently asked questions, product recommendations, or simple troubleshooting, digital humans can easily handle it and provide around-the-clock, personalized customer support, reducing the burden on manual customer service and improving merchant service efficiency. On social media platforms, real-time digital human technology provides new tools for content creators. Isn’t it interesting to have two big guys, Lei Jun and Elon Musk, perform a virtual talk show from afar? Whether it's to make people laugh, educate, or learn about brand stories, real-time digital people are good at it. Real-time digital human technology can also bring innovation and effectiveness to personalized marketing, allowing companies to better attract and retain customers. AKOOL Real-time Digital Human Platform: Highlights and Key Technologies

AKOOL’s real-time digital human platform provides

diversified digital human templates
to meet the styles and needs of different users. Users can choose the appropriate image according to their preferences to meet the needs of different application scenarios.

In terms of sound processing, AKOOL provides two main methods of sound customization. Users can either choose from a library of preset sounds or upload their own or someone else’s

sound samples for cloning
. The system will use speech synthesis technology to try to generate a voice, intonation and speaking speed that are highly similar to user samples, giving digital people more personalized voice characteristics.

AKOOL also provides the

Customized digital person function
. Users can define various attributes of the digital person in detail, including professional background, conversation situation, communication style, professional field, tone tendency, knowledge base content, etc., and try to create an adaptive digital person. Digital people with specific communication needs. For example, by simulating a senior IELTS expert, it can professionally evaluate and ask candidates' answers according to IELTS standards, providing a more professional interactive experience.

Real-time digital human technology has application potential in many fields such as live broadcast, distance education, customer service, social media content creation and marketing, and its technology development is also inseparable from the accumulation of a number of key technologies.

Such as

the breakthrough advantages of cloud computing
. AKOOL real-time virtual human dialogue system uses cloud computing technology to reduce dependence on local hardware. Users get a consistent, high-quality conversation experience no matter what device they use. The powerful processing capabilities of the cloud not only ensure the real-time nature of dialogue, but also greatly improve the flexibility and scalability of the system.

In order to further enhance the user experience, AKOOL has made breakthrough upgrades compared to competing products. AKOOL integrates advanced artificial intelligence algorithms. These algorithms significantly enhance the system's response speed and dialogue understanding, making interactions closer to users' natural language habits, and bringing more personalized and insightful interactions.

In terms of visual presentation, AKOOL has also made important breakthroughs. In order to greatly improve the realism of digital people, they developed facial expression and mouth synchronization technology to ensure that the digital person's facial movements and mouth shapes accurately correspond to voice or text input, making the digital person's performance more vivid and natural.

In addition to pursuing film and television-level visual effects, AKOOL also focuses on improving the intelligent interaction capabilities of digital people.

Such as the system integrating natural language processing (NLP) technology and machine learning algorithms, enabling digital humans to understand and respond to complex language structures and semantics, achieving more intelligent human-computer interaction.

Facing the large amount of data processing and complex algorithm operations required by real-time virtual humans, AKOOL has carefully optimized the allocation and use of computing resources, aiming to provide a stable and smooth digital human interaction experience.

In order to promote the widespread application of technology, AKOOL provides an API interface to facilitate enterprises to quickly access and utilize this advanced artificial intelligence technology. At the same time, the system supports more than 40 mainstream languages, meeting the multilingual needs in a global environment.

During the design process of the entire system, AKOOL always focuses on response speed and reliability, with the goal of providing a stable user experience under various network environments. In addition, the system uses 4K ultra-high-definition resolution, aiming to present high-quality images and fine motion details, further enhancing the realism and immersive experience of digital people.

AKOOL: "Another conquest of space"

It is understood that AKOOL has nearly 50 employees, distributed in multiple countries and cities, reflecting its international operating model. The advisory team includes executives from world-renowned companies and researchers from some top universities.

The company founder Lu Jiajun received a PhD in artificial intelligence from the University of Illinois at Urbana-Champaign, conducted visiting research at Stanford University, and participated in the Harvard Business School President Class (PLDA). Before founding AKOOL, he participated in the early operations of other technology companies and had many years of research experience in the field of generative artificial intelligence.

Lu Jiajun once said that the digital cloning technology being developed by the company is designed to help people preserve their voices and images in digital form. He believes that this technology may become a way to preserve personal wisdom in the future. Lu Jiajun likened AKOOL's work in the field of AI to "another kind of conquest of space."

In order to deal with the possible abuse risks caused by Deepfake videos, AKOOL is also developing a Fake video identification function. The company stated that it will continue to explore and innovate in the field of digital human technology, and find a balance between innovation and responsibility to promote the development of the industry.

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