Share of brand flagship phones in the U.S. mobile phone market: Apple surpasses Samsung by 52.4%

According to news on June 27, market research organization CIRP released the latest report. From April 2023 to March 2024, Samsung’s smartphone sales accounted for 38%, and Apple’s sales accounted for 33%, lagging behind by 5 percentage points. Ranked second.

Motorola is in third place with a 13% share, Google is in fourth place with a 6% share, and “other” manufacturers have a 10% share.

The agency continues to break down the models, saying that 64% of Apple’s iPhones are “flagship” models, while Samsung’s proportion is only 42%. Apple’s share of flagship models exceeds Samsung’s by 52.4%.

Note: The organization’s definition of “flagship” is “the latest high-end mobile phone of the current generation”. For Apple, it is the four iPhone15 series, while for Samsung, it is the Galaxy S24 series, Galaxy Z Flip 5 and Galaxy Z Fold 5 mobile phones. The report emphasizes that iPhone SE and older models account for approximately 1/3 of Apple’s U.S. iPhone sales. The situation for Samsung is exactly the opposite. Its lower-priced and older models account for nearly 60% of sales in the United States.

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