Intentional suggestions for improving website design_HTML/Xhtml_Web page production

Scientifically design your website pages: 23 required lessons from Eye-Tracking research - Christina Laun
Research on Eye-Tracking is very popular in the field of web design, but how to put these research It is still difficult to turn the results into concrete and feasible designs for operation. The following are some tips from the Eye-Tracking research results, which can provide some suggestions for improving your website design:
1. Compare images, text is more attractive
with what you think On the contrary, when browsing a website, it is not the images that directly attract the user's attention. Most users who click through to your site by accident are looking for information, not images. Therefore, ensuring that your website design highlights the most important information sections is the first principle of design.
2. The first movement of the eyeballs focuses on the upper left corner of the web page
This habit of users browsing the web should be expected. After all, the upper left corner is the main operation center for most users. used in the design of important computer applications. When you build a website and consider website design, you should try to maintain this format. You know, if you want to maintain your personal characteristics and build a successful website, you must respect the habits of users.
3. When users browse a web page, they first observe the upper left and upper parts of the web page, then read down and browse the content on the right
The common browsing method of users shows "F" shape. Make sure the important elements of your website content are concentrated in these key areas to ensure reader engagement. Place headlines, subtitles, hot topics and important articles here to attract readers to read.
4. Readers will ignore banner ads
Research shows that readers often ignore most banner ads - even if you use them to make a living on your website - their eyes often only stay for a few seconds A fraction of a second. If you want to make money through advertising, you must innovate your advertising space and rationally configure website advertising forms.
5. Fancy fonts and formatting are ignored
Why? That's because users will think these are advertisements and not the information they need. In fact, studies show that users have a hard time finding the information they need in fancy font formats filled with lots of color because visual cues tell them to ignore it. Keep your website clean and don’t let important information be ignored because of flashy appearance.
6. Use numerals instead of numbers
If you use numerals instead of lists of numbers, readers will find that it is easier to find real information on your website. Know that you are writing to readers who will be viewing your site for the first time, so make it easy for them to find the information they need and keep them interested.
7. Font size affects browsing behavior
Want to change how people think about your web page? Change the font size of web pages. Large fonts stimulate browsing, while smaller fonts increase focused reading. According to your needs, reasonably configure the ratio of the two.
8. When encountering interesting content, users will only take one more look at the subtitle
Don’t overly adhere to the fixed format of the subtitle - to ensure their relevance and interest. You can also include keywords in your subtitles to effectively leverage search engines and bring them readers.
9. Most people only browse a small part of the web page
If you provide information to users while they are browsing so that they can lock in the target as quickly as possible, you can develop this to your advantage. Highlight certain sections or create a list of items to make web page information easier to find and read.
10. Short paragraphs have better expressive power than long paragraphs
Web page information is provided for most non-networked users who emphasize fast browsing. Unless context dictates, keep information consisting of short paragraphs and sentences, such as this e-commerce website's product introduction.