Online promotion methods: 1. Tieba promotion; 2. Forum promotion; 3. WeChat activity promotion; 4. Event marketing promotion; 5. Q&A marketing promotion; 6. Online news promotion; 7. Online live broadcast promotion.
#The operating environment of this article: Windows 7 system, Dell G3 computer.
Web promotion(web promotion) takes enterprise products or services as the core content, builds websites, APPs, small programs, H5, etc., and then displays them through various free or paid channels A kind of advertising method for netizens, online promotion can achieve the effect of small investment and big return.
Common promotion methodsare overall promotion, mutual promotion, Baidu promotion (CPC, CPS, CPV, CPA), etc. Free website promotion includes forums, SNS, link exchange, and B2B platform website building , blogs, and new media channels such as Weibo and WeChat; in a narrow sense, the carrier of web promotion is the Internet, and promotion without the Internet is not web promotion; it can be divided into two types: be a good user of your own experience, and use Internet (internet) platform tools for word-of-mouth promotion.
Trend
The number of employees in traditional enterprises has already reached saturation, while the demand for personnel in the e-commerce industry continues to increase. The layoffs of personnel in traditional industries are in sharp contrast to the extreme shortage of e-commerce personnel, and the gap will continue to widen at an extremely fast speed.
It can be concluded that the first to engage in e-commerce industry, its future market share and accumulation of experience will make it a leader in the e-commerce industry, and those engaged in related industries He is a veteran and expert figure in the e-commerce (ELECTRONIC COMMERCE) industry.
Purpose
In a narrow sense, online promotion refers to a kind of publicity and promotion activities carried out through various means based on the Internet to achieve the purpose of increasing brand awareness. an effect. Like traditional advertising, the purpose of online promotion is to increase one's own exposure and maintain the brand; online promotion in a broad sense can also be understood as online marketing.
Concepts similar to online promotion include online marketing (search engine marketing, search engine optimization, email marketing, forum marketing, website promotion, online advertising, SNS marketing, WeChat marketing) and so on.
Importance
Although e-commerce has been developing in China for more than ten years. However, its derivative industries such as search engine optimization and online promotion are still a new concept; domestic professional companies and professional talents are in short supply and cannot meet the existing industry development needs.
Strong companies often spend money for promotion, while most small and medium-sized start-up companies achieve the purpose of increasing brand awareness through targeted and low-cost online promotion. , formulated different promotion plans according to the different characteristics of each enterprise, and achieved certain results.
Role
With the successive introduction of relevant national support policies, support for the e-commerce industry has continued to increase. The e-commerce industry, with its low cost and no geographical restrictions, will definitely have a great impact on traditional industries. Many companies that were previously engaged in traditional shopping have also opened shopping websites and promoted them through the Internet. With the continuous development of e-commerce, the few online promoters are becoming more and more important.
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