Methods for online promotion: 1. Website optimization for natural ranking; 2. Publish your own brand advertising information from external platforms to gain a certain amount of traffic and popularity; 3. Search engine bidding promotion; 4. In traffic Larger platforms display their own advertising space information; 5. Product event email mass sending, information mass sending, QQ group information push, WeChat marketing information push, etc.
How to do online promotion? Today, when information dissemination and exchange are developed and fast, online promotion has become a major popular promotion method. At home, at work, and in public places, a mobile phone can meet various network needs. Information exchange is no longer an obstacle. The ensuing online brand information promotion is faster and more visible to the public, and online information is widely advertised.
1. Promotion methods:
(1) Website optimization and natural ranking: by building a website, setting brand or industry keywords, and carrying out website code and content , links, etc. optimization to obtain a certain keyword ranking, and building multiple websites can obtain more website rankings, which are classified into site groups. This promotion method can be suitable for brand marketing promotion.
(2) External promotion platform advertising release: Publish your own brand advertising information from external platforms to gain a certain amount of traffic and popularity, such as: B2B platforms, B2C platforms, forums, blogs, Weibo, and online communities , classified information platform, word-of-mouth publicity (such as Baidu Knows, Sogou Ask, 360 Search Q&A, Sina iAsk, etc., mainly suitable for word-of-mouth promotion), news source information, Baijiahao, Xiongzhaohao, WeChat public account, APP Wait for the platform to display its information. The principle of extrapolation is: the platform should be updated in real time and keep pace with the times, display your information on more platforms, and let your brand name be the focus on popular platforms. This promotion method is mainly suitable for marketing promotion.
(3) Search engine bidding promotion: If you have sufficient funds, you can consider bidding promotion. According to the needs of keyword promotion for your own brand and industry, you can directly set bidding keywords and creative displays on the homepage. Obtain advertising traffic and turn it into company benefits.
(4) Information flow advertising space cooperation: display your own advertising space information on platforms with large traffic, such as video advertising, such as iQiyi, Tencent Video, Huoshan Video, Douyin, Kuaishou, etc. own advertising information. This promotion method is mainly suitable for brand promotion.
(5) Gray push promotion methods: Such as product event email mass sending, information mass sending, QQ group information push, WeChat marketing information push, etc., which belong to online promotion.
Summary: The above is the main method of online promotion, which uses comprehensive promotion such as branding, word-of-mouth, and marketing. The method focuses on multi-platform, monopoly, and penetration to display as much information as possible.
2. Team platform:
(1) Own team: It is necessary to form at least several professional promoters for promotion, who are familiar with search engine algorithm rules and A certain amount of code insertion and citation, basic advertising image design and production, familiarity with how to cite external link cross-optimization, etc., to display your own advertising information on multiple platforms, and obtain a certain external advertising ranking. The advantage lies in good coordination and easy communication. The disadvantages are poor technology, poor professionalism, and increased budget.
(2) Outsourcing platform: Outsource the promotion keywords, activity content, etc. you need to a professional Internet company, and you can see the expected promotion effect in the short term. The advantages are: strong professionalism, obvious results, and low budget. The disadvantage is that communication remains unchanged and coordination is poor. However, today with the development of information network, the barriers to information communication have gradually been bridged.
Summary: Each team platform promotion has its own advantages and disadvantages, the main aspect lies in the contradiction between technology and coordination. However, company marketing and development should focus more on the final results. If the company can form its own professional network team, the promotion effect will be better. The relative budget will also increase.
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