Methods include: 1. Operate service platforms such as WeChat public platform, Sina Weibo, and official websites; 2. Operate self-media platforms such as Toutiao account, Douyin short video, Baidu Baijia, etc.; 3. Content published by weighted service platforms (such as Baidu’s own products, etc.); 4. Post in popular forums to maintain rapid content exposure; 5. Paid advertising, etc.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
Internet promotion methods for precise traffic generation
There are many channels for Internet promotion, which can generally be divided into free promotion and paid promotion. Here we sort it out according to the three modules of traffic direct marketing, social media, and paid advertising, and briefly introduce each promotion method and characteristics.
1. Traffic direct operation method
This type of operation requires a long-term official operation position
1. Official traffic operation: WeChat public platform/Sina Weibo /Official website
The characteristic of WeChat public platform, Sina Weibo and other methods is that they do not limit the implantation of brands. In other words, operators can fully introduce their products, brands, founders, and company news. Waiting for information, the disadvantage is that no one reads such content. However, service platforms such as WeChat public platform and Sina Weibo can serve as official channels for speaking out. Like official websites, they are passive ways to let users know information.
2. Self-media traffic distribution: Toutiao account/Douyin short video/Baidu Baijia
For promoters, this type of platform does not matter how many they have Fans, instead, use the platform's recommendation mechanism to gain a large amount of exposure. Even if there are few fans, they can post a large number of articles or videos that are read and exposed. The disadvantage is that content must be produced according to customer needs and platform rules, which has certain restrictions on brand exposure and brand promotion.
3. High-weight platform SEO: Baidu/Zhihu/Blog/360 Library
Baidu’s own products, Zhihu Q&A, blogs and other service platforms are on Baidu The retrieval weight value on search engines is higher, and content published on these platforms is more likely to be included in Baidu. However, it also has certain restrictions on brand marketing and product promotion. Targeted content production is required, which is helpful for SEO improvement.
4. Establish KOL: WeChat public platform/Xiaohongshu app/Zhihu/Douyin
The same platform can produce different results based on different operating strategies As a result, WeChat official accounts and Zhihu Q&A can produce professional content related to users and become industry KOLs. Platforms such as Xiaohongshu app and Douyin short video are also the production hot spots for KOLs. The problem lies in professional content. Continuity of output.
5. Independent marketing promotion: EDM/SMS marketing/telephone marketing
Although the conversion rate of EDM, SMS marketing and telemarketing is low, the marketing cost of sending is higher Low, it is one of the reasonable and controllable marketing methods for the company.
6. SEO marketing promotion: official website optimization/forum posting
SEO is a traditional, but still effective method of attracting traffic. Official website optimization takes a long time and is slow to produce results. , but after optimization, the weight will be stable. In addition, it can be exposed through various interactive communication methods such as posting on various small community forums, blogs, and leaving messages on message boards.
2. Social media methods
Methods of promotion based on crowd preferences
7. Popular forums: Douban Movies/Baidu Tieba/Zhihu Q&A
Post in popular forums to maintain rapid content exposure. You can get very good results by posting in popular forums.
8. Vertical community forums: Community forums related to groups
Mama.com in the maternal and child industry, Mafengwo in the tourism service industry, Dianping.com in the catering industry, Vertical community forums related to industries and groups such as Taobao Forum in the e-commerce industry are promotion methods that cannot be missed.
9. Vertical community marketing: community marketing related to groups
Based on QQ groups, WeChat chat groups, Weibo hot topic groups, Douban small stations, etc. Group-related vertical social marketing for marketing promotion.
3. Paid advertising
Payment methods focus on ROI
10. Search advertising: keyword bidding/brand area/DSP
Baidu SEM marketing promotion is a unique but still reasonable paid promotion method. In addition to keyword bidding and brand areas, the effects of other methods need to be tested and certified.
11. Alliance advertising: Baidu Network/Sogou Search Network/360 Network Alliance
An advertising method that helps advertisers conduct advertising and marketing in other website news media .
12. Open-screen rigid advertisement: open-screen advertisement/banner advertisement
A photo appears in the opening screen position, banner position, content page and other areas of Super APP advertising content.
13. Information flow: Fantong/Guangdiantong/Toutiao
are released on mobile WeChat, Sina Weibo, Toutiao, Douyin short video and other service platforms With the information flow, promotion can be selected according to group characteristics, and there are two payment methods: pay-per-click and pay-per-display.
14. News media publicity planning: Article publicity planning for industry news media
Suitable for creating corporate image and spreading brand communication through interviews, reports and other articles from industry news media.
15. KOL advertising: Endorsement advertising by industry KOL
Accounts with high number of fans on Weibo, WeChat, Toutiao, Douyin and other service platforms become For KOL accounts, receiving advertisements generally includes promoting soft articles, promoting videos, and direct hard advertising.
16. The last trick: increase the promotion conversion rate by more than 30%!
Self-built network promotion and traffic, the link can accurately count the promotion effect (PV, UV, IP), crowd attributes (time, region, equipment, source), etc.! ! ! The most important thing is that it is not restricted by any platform, you can basically have any idea; if you want to leave your contact information, SO EASY! After the weight of the website increases, you can also sell advertising space, receive advertising to make money, and achieve long-term and permanent after-sleep income!
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