On April 10, 2024, Redmi held a "New Decade, New Beginning" new product launch conference. Lei Technology was invited to participate and report, and witness Redmi's sincere work for its 10th anniversary with everyone.
(Photo source: Xiaomi official)
Published here At the meeting, Redmi brought a number of new products, of which Redmi Turbo 3 and RedmiPad Pro are the two most important products. Their release also means that the mid-range mobile phone and tablet market will usher in a new internal storm.
In 2022, Redmi released its first smartphone The Note 11 Turbo, a model with the "Turbo" suffix, is clearly positioned for users who have a low purchase budget but have high performance needs. By 2024, Redmi will separate the Turbo models into a separate product line, and the "leading" product is Redmi Turbo 3, which naturally continues Redmi's consistent high cost performance and is a strong competitor among competing products at the same price point. By.
(Photo source: Xiaomi official)
First of all, Redmi Turbo 3 is equipped with a 6.67-inch second-generation 1.5K high-gloss eye-protection direct screen, supports a high refresh rate of 120Hz, and has an ultra-high instantaneous touch sampling rate of 2160Hz. At the same time, in order to reduce the burden on the user's eyes, the screen of Redmi Turbo 3 also adopts low-brightness 1920Hz high-frequency PWM dimming and high-brightness DC dimming strategies, and has passed TÜV Rheinland hardware-level low blue light certification, TÜV Rheinland rhythm-friendly certification, and TÜV Rheinland Rhythm Friendly Certification. Rheinland flicker-free certification and visual health-friendly S certification.
(Photo source: Xiaomi official)
Secondly, Redmi Turbo The body thickness of 3 is only 7.8mm and the weight is only 179g. It is one of the few players on the market that combines performance with thinness and lightness. What’s more noteworthy is that Redmi is also equipped with a diamond skeleton structure, which has also passed the SGS five-star drop and fall resistance certification, which in disguise reduces the user’s cost of use.
In terms of core configuration, Redmi Turbo 3 is equipped with the third-generation Snapdragon 8s processor, which uses the same Qualcomm Kryo CPU as the third-generation Snapdragon 8. It is a 1 4 3 CPU architecture, consisting of one super core with a main frequency of up to 3.0GHz, four performance cores with a main frequency of up to 2.8GHz, and three efficiency cores with a main frequency of 2.0GHz, which can handle various heavy loads with ease. and daily tasks, achieving an excellent balance of performance and power consumption; the GPU uses the same GPU architecture as the second-generation Snapdragon 8 platform, and the overall gaming performance is improved by about 15% compared to the previous generation.
(Picture source: Xiaomi official)
In order to further develop the For the performance of the third-generation Snapdragon 8s processor, Redmi has also equipped it with a large heat dissipation area of 4800mm², and the material has been replaced with T19 high-performance graphite with better thermal conductivity. In addition to the stacking of materials, Turbo 3 also has a customized layout for the distribution of heat sources inside the fuselage. It can not only accurately cover core heat sources such as SoC, but also arrange lower-temperature heat dissipation fluid near the middle frame of the phone through a circulating cold pump. The holding area makes the heat dissipation performance of Redmi Turbo 3 a flagship.
(Photo source: Xiaomi official)
Xiaomi said that in With the support of the third-generation Snapdragon 8s processor, flagship ice cooling system and Berserk Engine 3.0, Redmi Turbo 3 can maintain almost 60 frames throughout the game when playing "Genshin Impact", coupled with the super resolution in the Berserk Mode engine With the high-speed function, it can render the game screen of "Genshin Impact" from 720P to 1.5K without changing the power consumption. It can be said to be a proper game "artifact".
AI is the hottest thing in the current mobile phone market technology, almost all mobile phone manufacturers have equipped their products with strong AI capabilities. Naturally, Redmi has not fallen behind. With the support of AI capabilities, Redmi Turbo 3 has a series of practical features such as AI air gestures, AI article summarization, AI picture generation, AI album search, AI intelligent image expansion, and AI magic elimination Pro. Function.
(Photo source: Xiaomi official)
Redmi also said, The addition of AI not only allows Redmi Turbo 3 to have many practical functions, but also relies on AI's powerful learning ability to enhance battery life and signal reception capabilities, greatly improving the overall user experience.
In terms of imaging, Redmi Turbo 3 is equipped with Sony LYT-600 sensor, which increases the amount of light by 65% compared to the previous generation, and incorporates lightning "fast" shooting, AI The portrait algorithm allows it to have pretty good imaging capabilities.
(Picture source: Xiaomi official)
As for 90W wired fast charging, 5000mAh battery, IP64 dustproof and waterproof, A series of conventional configurations such as X-axis linear motors and short-focus fingerprints will not be explained one by one.
The second model to meet us is the RedmiPad Pro. As Redmi's first tablet with the suffix Pro, its overall strength is also very strong. It is equipped with a 12.1-inch large screen with 2.5K resolution, supports 120Hz high refresh rate and Xiaomi Qingshan eye protection technology. In terms of core configuration, it is equipped with the second-generation Snapdragon 7s processor and is equipped with the latest Xiaomi Pengpai OS. system, so that its performance can meet the daily use needs and office needs of most consumers.
(Photo source: Xiaomi official)
Also In order to further enhance product power, Redmi has also built-in Xiaomi Education Center, which can provide complete online education courses for children.
At the end of the conference, Redmi, a "collaboration maniac", released the Redmi Turbo 3 Harry Potter co-branded version and the RedmiPad Pro Harry Potter co-branded version , it not only has a very careful design in appearance, theme and packaging box, but also has a completely new design for the built-in theme, screen pause animation, startup animation, and fingerprint unlocking animation. It can be said to be a conscientious manufacturer in the co-branding industry. .
##Xiaomi TV S Mini LED Series:
55-inch version: 2799 yuan
65-inch version: 3499 yuan
75-inch version: 4599 yuan
85-inch version: 5999 yuan
Redmi Max 100: 8999 yuan
# Generally speaking, Redmi’s new product launch conference tonight continues With the characteristics of "high cost performance", all four products have good product strength and cost performance. Especially the Redmi Turbo 3, you can buy such a high-end product at a price of 1,999 yuan, which was unimaginable two years ago.
But the launch of Redmi Turbo 3 also made Xiao Lei a little curious. Can a product with such a similar positioning to the Redmi K series affect the sales of the K series? Of course, the K series will most likely further increase its price and positioning, allowing Redmi users to enjoy a more premium experience.
The launch of RedmiPad Pro has also made up for Redmi’s vacancy in the mid-range tablet market, making Xiaomi’s tablet product line even richer. Choose to attract more potential users.
Looking now, Redmi’s product line has been reorganized, and Turbo 3 has debuted with the mission of attracting users with attractive performance, continuing to use cost-effectiveness to ignite the war in the mid-range market . Next, other mobile phone brands will also bring a large number of mid-range models. The fierce competition between them will lead to an even more exciting mid-range war. Let’s wait and see.
## At that time, leading brands including BYD, Xiaomi, AITO Wenjie, Xpeng, Weilai, Ideal, Jikrypton, Jiyue, Changan Deep Blue and other brands will all appear on the scene. In addition to the "big competition" of new models, the advancement of autonomous driving technology, the evolution of smart cockpits and the integration of large AI models with cars will all be important highlights. Lei Technology's account "Focus on Electric Vehicles and Learn More about Intelligence" will send a reporting team to Beijing to conduct front-line professional reporting, so stay tuned.
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