Xpeng Motors is moving towards high-quality development and plans to release 30 new products within three years

Xpeng Motors CEO He Xiaopeng sent the first letter of the new year to employees on the first working day after the Spring Festival, detailing the company's development direction and goals.

He Xiaopeng pointed out in the letter that Xpeng Motors has gone through ten years, and this year the company will usher in a doubling of performance. At the same time, the organization will also make every effort to supplement all shortcomings and promote operations to high quality. Take a solid first step in the direction. He emphasized that this year will be a critical year for the accumulation and explosion of Xpeng Motors' products and technology platforms. In the next three years, the company plans to release or revamp about 30 new products, demonstrating a strong product lineup.

According to the editor’s understanding, in order to support this ambitious plan, Xpeng Motors will invest more human resources in 2024, planning to recruit about 4,000 new employees, and increase its R&D budget by more than 40% year-on-year. %. He Xiaopeng said that this move aims to lay a solid foundation for the company's future development to meet more intense market competition.

This year, Xpeng Motors will become a pioneer in the field of high-end intelligent driving and is committed to bringing China's high-end intelligent driving technology to the international stage. To this end, the company will invest 3.5 billion yuan in the research and development of AI technology with intelligent driving as the core to accelerate the research and application of intelligent driving technology.

In addition, He Xiaopeng also revealed that this year Xpeng Motors will launch its first models on the 300,000-class and 150,000-class platforms respectively to fill the company’s two key vacancies in the 100,000-400,000 class market. . This strategy will help expand the company's product range to meet the diverse needs of consumers.

In terms of internationalization, this year will be the first year of Xpeng Motors’ internationalization V2.0. The company plans to deploy core markets in Europe, ASEAN, the Middle East, Latin America, Oceania and other regions, deepen the intelligent advantages of its products, and locally adapt its products according to the needs of different markets. This will help Xpeng Motors increase its brand influence and market share globally.

He Xiaopeng believes that as market competition intensifies, Chinese automobile brands will face the challenge of "bloody sea" competition, which also means the beginning of the knockout rounds. Despite this, he firmly believes that Xpeng Motors will be able to hold its position and ultimately win based on its experience accumulated in fierce competition.

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