Xiaomi joins hands with Zhang Yimou to open a new chapter in mobile imaging, Xiaomi 14 Ultra launch conference held grandly

At the grand Xiaomi 14 Ultra launch conference, Xiaomi announced an exciting news: the well-known director Zhang Yimou will serve as Xiaomi’s “chief imaging consultant”.

Xiaomi CEO Lei Jun mentioned at the meeting that many in-depth exchanges with the famous director Zhang Yimou brought great inspiration to him and his team. Director Zhang Yimou not only shared how to understand the "layering" of images and accurately grasp their scale, but also encouraged them to dare to innovate, cater more to the preferences of young consumers, and actively look forward to future trends. This cross-border exchange not only broadened their horizons, but also stimulated the team's creativity and passion. Lei Jun said that such exchanges reflect the importance of inspiration and mutual learning between different fields, and will have a positive role in promoting the company's future development.

The editor learned that Lei Jun emphasized the importance of film production and imaging technology, and pointed out the necessity of in-depth understanding of the audience's psychology. This concept is consistent with the philosophy that Xiaomi has always adhered to, laying a solid foundation for the development of the mobile imaging field.

#The hardware configuration of Xiaomi Mi 14 Ultra was also announced at the press conference. As Xiaomi’s new imaging flagship, Xiaomi Mi 14 Ultra has been upgraded to the latest Leica quad-camera system. Its main camera uses Sony's second-generation one-inch sensor LYT-900, and supports OIS optical image stabilization and stepless variable aperture technology. In addition, the machine is also equipped with a 50-megapixel ultra-wide-angle lens, a 50-megapixel 3.2x telephoto lens, and a 50-megapixel 5x periscope telephoto lens. These three lenses all use IMX858 sensors, ensuring consistency in image quality with the main camera and bringing users a better imaging experience.

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