How to write a plan for maintaining WeChat public accounts: please give guidance

If you want me to write a plan about the maintenance of WeChat public account, please give me some advice

1. Information push

2. Source of information

3. Material management

4. Push frequency

5. Push time

6. Audit method

7. Communication and interaction

WeChat platform operation plan (draft)

1. Information push classification

1. Industry information (related to the company’s industry)

2. Enterprise management

3. Human resources management

4. Financial management

5. The company’s integrated intelligent service system

2. Information source:

Major portal websites, authoritative publishing platforms, news and information provided internally by the company (Note: For the specifications of information provided internally by the company, please see Appendix 1: Content Specifications)

3. Material management

Choose appropriate push pictures through the gallery, 360 gallery, portal photos, etc.

4. Push frequency: 3 times/week (Monday, Wednesday, Friday)

5. Push time:

11:30 noon on Monday, Wednesday and Friday.

6. Review method:

Please send the edited graphic and text information to XXX for review before 10 a.m. Once approved, it will be sent according to the original planned time.

7. Communication and interaction

After each information push, we will collect customer feedback within 24 hours, organize the core issues into documents and submit them to Director Liu.

How to write a WeChat voting activity plan

The template of the WeChat activity plan is as follows:

Objectives:

activity theme:

Activity time: December 14, 2015 - December 26, 2015

Preliminary competition: December 14-December 20

Voting time: December 21-December 25

Statistics released: December 26

Activity target: WeChat participants

Activities:

Activity process:

Organizer’s activity process:

Activity requirements:

Designated person in charge (activity platform and related material producers, customer service consultants, data reviewers, event promoters, lottery executors, etc.) Prize photography (physical examination package (displayed in pictures), 6S photos) Main person in charge

Participant activity process:

Registration method: First, please follow the WeChat official account (WeChat ID) of xx.com, and then enter the keyword "registration" to register. Participants need to send us a WeChat message containing their name, photo and declaration of love. Once we receive the information, we will reply with a WeChat message to inform the participants: "Hello, your information has been submitted successfully, please wait patiently for the review results." Next, the organizer will review the submitted information, and will Assign a number to the participant. If the material review fails, we will send a WeChat message to the participant: "I'm very sorry, the material you submitted did not pass review. Please confirm again and resubmit."

The voting method is very simple. After the registration is completed, a voting link will be provided on the h5 page, and the voting page will be promoted separately. Each WeChat ID can cast 2 different votes, and spreading the votes through WeChat is encouraged.

Activity prize collection:

After the event, we will send the winning results to the winners and communicate with them to arrange the distribution of prizes. In addition, we will also publish an award notification or create an award page on our official WeChat public account "XX Net" to announce the list of winners to everyone.

Prize content:

First Prize: 1

Second Prize: 3 people

Third Prize:

Activity budget:

Prize fee: TBD

Promotion: To be determined (Weibo paid promotion, website promotion, etc.)

Activity summary: Through this activity, we successfully increased the number of fans on the WeChat public platform. During the event, we also discovered some problems and made some suggestions for improvement so that similar events can be held more smoothly in the future.

According to the specific problem type, conduct step disassembly/cause and principle analysis/content expansion, etc.

The specific steps are as follows:/The main reason leading to this situation is...

WeChat public account What good event planning has everyone done

This depends on which field your official account is engaged in. Different fields have different methods. In many fields, you can cooperate with some teams, and you can combine online and offline work. On the online front, there are some common collaboration options to consider. First of all, you can cooperate with other public accounts to promote each other and attract traffic to each other. You can choose to cooperate with influential public accounts in the same field or related fields to increase exposure and fan base through mutual recommendations. Secondly, you can also cooperate with brands or merchants to promote products or services. For example, you can interact with a

1. When answering questions on WeChat, it is best to ask questions related to your content area, so that readers can find relevant answers in your tweets. This will not only deepen their impression of your official account, but also enhance brand awareness.

2. WeChat check-in is a very interesting activity. After checking in for five consecutive days or chatting with the official account for five days, you will have the opportunity to receive mysterious gifts, coupons or other generous rewards. This activity can not only increase your interaction with the official account, but also allow you to enjoy additional benefits. You might as well give it a try, maybe you will get unexpected results!

3. The forwarding activity is to forward the content in the public account to the circle of friends in your own marketing method. As mentioned before, WeChat is a fission communication method. Through sharing among acquaintances in the circle of friends, the store can be effectively promoted. (This method usually requires some attractive highlights. It is recommended to implement it in conjunction with some three-party interactive modules. For specific operation methods, you can refer to and combine the suggestions in point 4)

4. In addition, you can also try to introduce some currently popular graphic games. You can find some free H5 versions of these games online. For example: "Poem Duality", "Let's Find Differences", "You Draw and I Guess", "Calculating Fortune" and so on. These games can make the event more interesting and interactive, allowing participants to enjoy the game more.

5. Carry out traffic sharing activities: Cooperate with third-party traffic companies, combine your own online or offline themes, and carry out activities to give away mobile phone traffic. There is no need to send too much traffic at one time, 20M or 50M is enough, and the cost will not be high. Such activities are mainly to stimulate readers' desire to repost.

Wow, typing is indeed tiring, but there are actually many ways to solve this problem. Let me briefly mention here, if your public account has already taken shape, or belongs to a local functional department or enterprise, it is best to combine it with the organizer’s landing activities to increase attention. If there is support from the organizer, it is recommended to develop some functional access within the official account. This is the most direct way. After all, in addition to content, users value more services.

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