New headline: Tumblr announces it will cancel Post Plus subscription service in 2024 and no longer provide paid content

According to this site’s report on November 28, Tumblr was founded in 2007 and was once the world’s largest light blogging website. However, the website began to rectify the "adult content" on the platform on December 4, 2018, resulting in a sharp decline in the website's daily activity

Tumblr has now announced that it will cancel the Post Plus function. This feature allows creators to charge users for subscriptions. Starting December 1, creators will no longer be able to enable Post Plus.

However, existing Post Plus content will remain visible until the end of the year, but will be changed to "private" content starting in January 2024. Creators will no longer be able to create new Post Plus content, and subscribers will no longer be charged.

#In fact, there were reports a few weeks ago that the platform planned to scale down due to insufficient user numbers and revenue. At the time, Matt Mullenweg, CEO of Tumblr parent company Automattic, said the company planned to focus on Tumblr’s “core functionality.” The Post Plus feature, launching in 2021, was the next thing Automattic would cut. The first function

Based on what we have been telling the Tumblr team for over a year, if we are unable to generate revenue, we need to have some backup plans to ensure the continuity of the existing business and provide payroll support for employees. These backup plans do generate revenue and support employees' wages. We are not letting employees leave, but most of the 139 people working on Bumblr will be transferred to other departments (Note: Bumblr is a product and marketing company for Tumblr Team), Customer Support and Services and Trust and Safety employees will remain in their original jobs.

In a post on Tumblr, employees at the platform said they originally introduced Post to support and support the many amazing creators. However, the company said the feature "didn't pan out as well as we had hoped" and decided to discontinue it after considering feedback and usage.

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