Xiaomi has a good start on Double 11: Omni-channel payment volume exceeds 13.1 billion yuan, and multiple platforms win the championship

Xiaomi’s Double 11 event has ended. As of 23:59:59 last night, Xiaomi announced that it has achieved outstanding results. According to official data, Xiaomi’s Double 11 had a good start with omni-channel payment amount reaching 13.1 billion yuan

At the same time, Xiaomi won the sales of domestic mobile phones on multiple e-commerce platforms The title of champion, outstanding performance, far ahead of other brands. On the Tmall platform, Xiaomi ranked first in cumulative sales among domestic mobile phone brands. On JD.com, Xiaomi ranked first in both cumulative sales and sales of domestic mobile phone brands. On the Douyin platform, Xiaomi also topped the list of domestic mobile phone brands in both cumulative sales and sales.

In addition, Xiaomi Home’s sales have also achieved significant growth, reaching 93% year-on-year, while mobile phone sales have increased by an astonishing 141% year-on-year. Behind this outstanding performance is the huge popularity of Xiaomi Mi 14 series of new products.

Specifically, Xiaomi Mi 14 has achieved brilliant results in all dimensions. Not only does the single product rank first in sales on multiple e-commerce platforms, but Xiaomi 14 also performs well in the high-end mobile phone market, especially in the price range above 4,000 yuan. In Tmall’s Double 11 mobile phone best-selling list, Xiaomi 14 won the first place, and in the best-selling list of high-end mobile phones above 4,000 yuan, Xiaomi 14 also won the first place among domestic mobile phone brands. In JD.com’s price range of 4,000-5,999 yuan, Xiaomi 14 once again ranked first in cumulative sales of domestic mobile phones. On Douyin platform, Xiaomi 14 and Xiaomi 14 Pro took the first and second place respectively in cumulative sales volume and sales volume of single mobile phone products.

In addition to Xiaomi 14 series, Redmi K60, Redmi K60 Extreme Edition, Redmi Tote 12 Turbo, Xiaomi Tablet 6 series, Redmi Tablet series, Xiaomi TV S Pro Mini LED, Mi Many products such as the 12kg home washing and drying machine have won the honor of sales champion in the same price range and the same category

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