Apple's market value plummets by US$190 billion: fierce competition and the rise of Huawei

News on September 13, Apple officially released the much-anticipated iPhone early this morning 15 series products. The release of the new generation of iPhone has attracted global attention, and there are five key aspects that have attracted much attention, including the introduction of the USB-C interface, the price strategy, the debut of satellite communication functions, the performance of the new chip and the innovation of button design.

According to the editor’s understanding, Apple’s market value has evaporated by approximately US$190 billion in just two days, equivalent to more than 60% of Japan’s GDP, triggering heated discussions in the market. Nihon Keizai Shimbun once described Apple's market value as exceeding 400 trillion yen, but this drop in market value caused some concerns and was jokingly called "Sony dropped 1.8 Sonys in two days."

India's New Delhi TV commented that "competition is surrounding the world's largest company by market value" and pointed out that Apple will have to face competition from China. Challenges from rival Huawei. Huawei recently launched the Mate60 series. This series of mobile phones is equipped with self-developed chips and also introduces new functions such as satellite communications, which gradually increases its competitiveness in the market. Reuters also mentioned that Apple must seriously deal with competition from competitors such as Huawei.

In recent years, Apple has dominated the high-end mobile phone segment in the Chinese market. However, with the return of Huawei, the situation has changed. Huawei's Mate60 Pro mobile phone was sold out within hours of its release, and the MateX5 was sold out as soon as it went on sale. Analysts believe that Huawei is expected to re-emerge and return to the high-end mobile phone market, which will challenge Apple's dominance in the high-end market. Huawei is expected to regain some of the market share previously occupied by Apple. According to the "Wall Street Journal" report, Apple will face greater competitive pressure in China's high-end smartphone market

It is worth noting that demand in the global smartphone market has slowed down, which also has a negative impact on Apple's new product launch conference. poses certain challenges. Since the beginning of this year, the entire smartphone industry has been facing a sales slowdown. iPhone sales, one of Apple's main sources of revenue, have also been hit hard. It is expected that this year will see the first overall revenue decline since 2019. This makes Apple not only have to face challenges from competitors, but also need to deal with the pressure of sluggish market demand.

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