Bing Chat and Bing for Chrome: Microsoft's search rewards points program

According to news from this site on August 28, Microsoft’s server side has been quietly updated. Many users have received push notifications from Bing.com, recommending users to use Microsoft’s Bing Search and Bing Chat.

According to known information, this pop-up window usually appears on Win11 and Win10 users who have set Google or other search engines as Chrome’s preferred search engine. appears on the desktop. No matter what the user is doing, even in a full-screen game, they will receive an alert

The main purpose of this pop-up is to promote Microsoft Rewards points and Bing Chat, and it will be available on various Windows 11 Appear in settings, such as notifications and focus assist functions, and even pop up suddenly when the user is playing a game (Note from this site: In fact, full-screen games will block all notifications in the system by default, so this is quite interesting)

By observing the chart, we can find that as long as you search, you can get Microsoft points rewards. Come experience the new Bing, a search engine powered by artificial intelligence. Install Bing service to improve the search experience

After in-depth exploration, some users found that this pop-up window was triggered by the C:\Windows\Temp\MUBSTemp\BGAUpsell.exe file, and this file It happens to be associated with Microsoft Bing Service 2.0 and is designed to enhance the security of Bing on Windows 11 and 10. With this update, Microsoft is transitioning Bing from the less secure SHA-1 algorithm to the more secure SHA-2 algorithm.

Currently, the BGAUpsell.exe file is a legal system file in Windows 11. It represents notifications related to Microsoft and can provide various pop-up windows to users by communicating with the Microsoft API. .

Users discovered that Microsoft added a property called "IsEdgeUsedInLast48Hours" to the BGAUpsell.exe file to check the last time the user used Microsoft Edge. This pop-up event may be triggered if Edge has not been used in the past 48 hours.

Additionally, Microsoft appears to be able to detect when users are using Microsoft Edge, and also detect whether users are using Google or other search engines in Chrome. If this happens, a reminder window will also pop up

Microsoft’s Windows 11 has often been complained by users because of these annoying pop-ups, but Microsoft seems to have no intention of solving this problem at all

It is worth mentioning that last week Microsoft marked the ChromeSetup installer as a harmful program and recommended that users continue to use the Edge browser

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