Audi plans to accelerate development in China's electric vehicle market and seeks local partners

According to news on July 10, in order to meet the increasingly fierce competition in China's electric vehicle market, Audi plans to purchase electric platform licenses from local electric vehicle companies to speed up model development. It is understood that Audi is currently negotiating with competitors to reach a consensus on cooperation.

Volkswagen Group CEO Oliver Blume publicly stated at the recent Capital Markets Day that the Audi brand currently lags behind competitors in the field of electric vehicles, mainly due to software issues. He specifically mentioned the Chinese market and pointed out that Audi's pure electric vehicle product line in the Chinese market lacks competitiveness. According to Audi's official data, sales in China fell by 16% in the first three months of this year, a significant decline among luxury brands.

In order to change the status quo, Audi's CEO was replaced and plans to cooperate with Chinese car companies. Duesmann ousted from Volkswagen Group, his successor will be Gernot D·llner, will take office on September 1. Gernot Döllner has extensive experience within the Volkswagen Group, holds a degree in mechanical engineering and has held various management positions at Porsche.

According to the editor’s investigation, Audi is seeking to cooperate with Chinese car companies to enhance its competitiveness in the field of electric vehicles. Some people believe that Weilai may be one of the potential partners. Although the two parties have not been in direct contact before, they have some common backgrounds. Someone also mentioned Geely's broad platform, which has launched a variety of excellent electric models. In the era of electrification, China's new energy vehicles are already at the forefront of the world, no matter who they ultimately cooperate with.

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