Taking the iPhone as an example, cross-app tracking can be blocked on Android phones

Following Apple’s lead on the iPhone, Google announced plans to block cross-app tracking on Android phones, releasing a new report today.

However, there are a number of issues with the report that suggest it may be a case of "the title gives and the small font takes away"..

Google plans to reduce cross-browser text on Android phones Apply tracking and start the opening ceremony with confidence.

Google plans to adopt new privacy restrictions to reduce tracking by apps on Android smartphones, following Apple's move to impose restrictions on an advertising industry that secretly collects data from billions of mobile devices.

Google’s Android plans could hasten the end of more than a decade of cross-smartphone advertising practices in which companies including Meta Platforms Inc.’s Facebook layered their code into hundreds of thousands of apps China and Israel track consumer behavior.

However, the details don't necessarily support this optimistic view, suggesting that Google's own changes may be more limited and more advertiser-friendly.

First of all, nothing will change for "at least two years." Google says that's because it wants to give the ad industry time to adapt before making changes.

Second, Google didn’t actually reveal any details about the planned changes, with Android security and privacy chief Anthony Chavez saying it would depend on the outcome of the consultation process.

“We don’t believe there should be a forced choice between privacy and developers building businesses,” Chavez said […]

Google will be in the next few Gather feedback on future proposals from developers, privacy advocates, regulators, and other interested parties this month and begin beta testing proposed changes by the end of the year. It will expand testing in 2023, he said.

Third, Google wants to develop an alternative approach that will satisfy advertisers — and its approach sounds a lot like the system Apple has users turn off: the equivalent of Apple’s IDFA.

Google said the app tracking alternatives it plans to develop for mobile phones will be similar to those it proposes for web browsers, where it plans to replace user-tracking technologies called third-party cookies. In one proposed alternative, users' Android devices would have their app usage tracked and analyzed on their devices, rather than sending raw usage information to an outside company. The phone then tells third parties about the user's interests so they can serve relevant ads without advertisers knowing the user's smartphone identifier.

But Google says it won't use the company's current IDFA equivalent.

It starts with a new privacy-preserving API that limits what user data is shared with third parties and doesn’t use cross-party identifiers like Android’s Advertising ID (AdID). Just like on the web, this includes apps showing relevant ads based on topics of your recent interests, while FLEDGE "allows on-device auctions through the browser to select relevant ads from sites the user has previously visited." Also There are attribution reports to measure campaign performance.

Looks like we'll have to wait a while to see if the title claim is justified by the actual replacement policy.

The above is the detailed content of Taking the iPhone as an example, cross-app tracking can be blocked on Android phones. For more information, please follow other related articles on the PHP Chinese website!