ChatGPT officially opens 'Internet access capabilities'! Microsoft's money-making plan: AI chat embedded ads

Just now, ChatGPT can officially go online!

ChatGPT Internet Small Test

Since it can access the network, ChatGPT can theoretically obtain the latest information.

For example, the most classic:

And, what is the weather like today?

After some searching, ChatGPT gave the answer and attached a reference link:

It was sunny in Beijing today, with light fog in the morning. The wind direction will turn from north to south, with wind strength of level 2 to level 3, and the maximum temperature is expected to reach 25°C. It will still be clear at night, the wind direction will turn from south to north, the wind force will be about level 2, and the minimum temperature is expected to be 10℃.

After clicking on it, you can find that although the source is a bit confusing, the information is completely correct.

In addition to accessing the latest information, another benefit of ChatGPT networking is that it can analyze online articles for us.

For example, let’s summarize Microsoft’s 154-page research paper saying that GPT-4 has begun to take shape as AGI.

I have to say that this result is quite amazing, especially since the whole process of ChatGPT only took less than 1 minute.

In comparison, the ChatGPT version of Bing is simply weak...

However, since many websites are equipped with anti-crawler mechanisms, it is not possible to "summarize" various articles with one click as imagined.

It is worth noting that in the "Internet" mode, ChatGPT will first check the Internet for all questions, and then based on the obtained message to reply.

Multi-modal capabilities are released on a small scale

In addition, OpenAI seems to have quietly opened up the multi-modal capabilities of ChatGPT. Recently, some Reddit netizens claimed that they can upload pictures to ChatGPT and ask ChatGPT to answer the picture content.

For example, ask ChatGPT what’s funny about this picture.

Another example is uploading two pictures and letting ChatGPT find the difference. However, its answer was obviously messed up and only gave a function coordinate diagram. , did not answer where the difference lies.

Some people say that the classic algorithm can easily find the difference, but it cannot describe what the difference is, and I think this is what GPT hopes to do .

However, currently not everyone can implement the function of uploading pictures.

Currently, only some people have a portal for uploading images to ChatGPT.

#Another wave of revolution?

Last week, after OpenAI officially announced the ChatGPT networking function, many people exclaimed that it is far more than just "iPhone moments".

OpenAI’s own web browser plug-in alone has put many crawler engineers out of work.

#Not to mention third-party plug-ins, it will directly kill many developers of third-party products. Some netizens discovered more than 80 secret plug-ins after hacking into the ChatGPT API.

The web browser plug-in will use the new Bing API to search for information related to the question on the Internet, and then give specific answers.

For example, you can ask ChatGPT: "Compared with the box office of this year's Oscar-winning movies and the recently released movies, who is higher and who is lower?" It will immediately search online and give Answer. Apparently, this is something it hasn't been able to do before.

In addition, ChatGPT will also determine whether a Bing interface needs to be provided based on the query content. Then, we can jump to the specific link through the index in the answer.

#Although Bing can also do this function, the ChatGPT plug-in can not only retrieve real-time information, but also bind APIs to directly perform operations. .

For example, Bing can tell you flights and hotels, but ChatGPT can directly help you book flights and hotels! This browsing function uses Bing's search API. Microsoft has made great efforts in two aspects:

(1) Ensure the reliability and authenticity of the information source; (2) Turn on "Security" mode" to prevent inappropriate content from being retrieved. The plugin runs in an isolated service, so ChatGPT's browsing activity is separate from the rest of it.

Microsoft’s money-making plan: to embed ads into the ChatGPT version of Bing

Just today, Bing published a blog saying that it will be in the chat Insert advertising content into your responses. I have to say that Microsoft acted too quickly.

For example, when you enter the query keyword "cheapest Honda car" into the ChatGPT version of Bing. It not only tells the answer, but also displays an advertisement in the upper right corner of the text to guide users to purchase.

Another example is searching for "the latest medical and health news". When the AI ​​responds, it will prioritize news headlines from partners. Move the mouse over the headline to A news link pops up, click to enter.

After searching for the book "Pokémon: Crimson/Purple", Bing will directly push various purchase links.

Given that Microsoft still considers these ad plans to be "early ideas," Bing Chat's ad formats and overall ad experience may not be as effective in the coming months. changes occur within.

This early idea consists of 2 points:

- An extended hover experience when the user hovers over an When a link is on, more links from that publisher are displayed, giving users more ways to interact and driving more traffic to the publisher's website.

- For "Microsoft Start" partners, Microsoft will display the "Microsoft Start" authorized content next to the answer, allowing users to better interact with Start content, and the advertising revenue gained The proceeds will be shared with partners.

Microsoft’s goal with advertising in Bing Chat is to bring more traffic to publishers in this new world of search.

Yusuf Mehdi, corporate vice president and chief consumer marketing officer, revealed, "The initial progress is encouraging, bringing more traffic to various types of users through Bing Chat."

Although these ads have been clearly identified, it makes people question how far they are from the traditional search engine advertising model.

Netizens joked that in 10 years, the most advanced Google chatbot will answer your questions with ads, and you will never notice it.

Reference: ​

​ ​//m.sbmmt.com/link/f5bf2f80e0924a366859e958c6507ea9​​

​​https: //m.sbmmt.com/link/9dc603ead062664055f36b11fe0cad61​​

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