iOS developers can now promote custom product pages in App Store search results

iOS developers can now promote their apps through custom product pages on the App Store through the Apple Search Ads platform, Apple announced Wednesday. With this new feature, developers will be able to create multiple versions of ads to appear in App Store search results.

iOS 15 introduces Custom Product Pages, which allow developers to create alternative versions of the App Store product page to showcase different features or content from your app. With today’s update, developers can do the same with Apple Search Ads.

According to Apple, each app can have up to 35 additional App Store product page variations — and these variations can now be converted into ad variations in iOS App Store search results.

Customizing your product page allows you to create up to 35 additional versions of your App Store product page to showcase different app features, content, or promotions. Now, new seamless integration with Apple Search Ads makes it easy to use these pages to create customized ad variations on the App Store.

In other words, users will see different versions of the same app ad with alternate screenshots or videos. This way, developers can target ads to different user groups.

It’s worth noting that developers who want to promote their apps in App Store search results must register with Apple Search Ads, a paid platform similar to Google Ads.

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