What kind of platform is Zhihu?

Zhihu is a high-quality Q&A community on the Chinese Internet and an original content platform where creators gather; Zhihu relies on its serious, professional, and friendly community atmosphere, unique product mechanism, and structured and accessible high-quality Content has gathered the most creative people in the fields of Chinese Internet technology, business, film and television, fashion, and culture. It has become a comprehensive, full-category, key influential knowledge sharing community in many fields and an original content platform where creators gather. .

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Zhihu is a high-quality Chinese Internet Q&A community and original content platform where creators gather. It was officially launched in January 2011 to "allow people to better share knowledge, experience and insights, and find "Your own answer" is the brand mission.

Zhihu relies on its serious, professional and friendly community atmosphere, unique product mechanism, and structured and accessible high-quality content to gather the most creative people in the fields of Chinese Internet technology, business, film and television, fashion, and culture. It has become a comprehensive, full-category, key-influential knowledge sharing community and original content platform for creators in many fields, and has established a community-driven content monetization business model.

Zhihu is based on the Q&A business. After nearly ten years of development, it has become a comprehensive content platform, covering the "Q&A" community and the new member service system "Salt" It provides a series of products and services such as "membership selection", organization accounts, and hot lists, and has established multiple media forms including graphics, audio, and video.

Zhihu content consists of two parts: the responders who produce the content and the users who consume the content. Answer: The Lord is satisfied when he produces content and finds himself better. Users solve problems, gain growth and thinking while consuming content. This is a two-way reward.

Zhihu content modules mainly include Q&A, articles, columns, videos, live broadcasts, ideas and circles, containing rich knowledge, experience and insights. Zhihu is proud of its "question and answer platform". Over the course of so many years of development, users and content creators have steadily accumulated trustworthy content through continuous creation and participation.

According to the survey, Zhihu is China’s largest question-and-answer online community and one of the top five comprehensive online content communities in China in terms of average mobile monthly active users and revenue in 2020.

Zhihu brings together answers and content creation in various small fields, forming its own huge content library, which contains large-scale high-quality professional content.

The prospectus shows that as of the end of December 2020, Zhihu had a total of 43.1 million content creators and had contributed 353 million pieces of content, including 315 million questions and answers.

Zhihu is really a good choice on the self-media platform. Another big advantage is that Baidu has a very high weight. You can search for it casually. Question, Zhihu is ranked relatively high above. Zhihu’s content can be included by Baidu and ranked high. What is the most expensive on the Internet? It’s traffic. I believe everyone is very clear about this. Doing a good job on Zhihu is not just a matter of accumulating fans on a self-media platform. It also improves search rankings. This is a very valuable thing. Every business should use it.

Zhihu is very large and has many potential target users. Zhihu is known as the strongest content knowledge community. As early as 2018, the number of Zhihu users reached 140 million. Mainly young people aged 18-35 years old, with an average of more than 30 million daily active users, an average daily visit time of more than one hour, monthly cumulative page views reaching 23 billion, a cumulative number of 23 million questions, and nearly 100 million answers. Compared with other platforms, Douban has 1.1 million daily active users, Baidu Tieba has 16.45 million daily active users, and Wukong Q&A has 1.21 million daily active users. Compared with Zhihu, it is really not the same size. Such a comparison must be Zhihu’s launch. than high.

The best content of Zhihu is the interactive logic. Zhihu is an online question and answer community. One more questions is the logical cornerstone of Zhihu’s content interaction. This is relatively stronger than the interaction between multiple questions and one answer in the live broadcast room. There are more, and openness also brings authenticity. From the user's perspective, Zhihu connects people from all walks of life, whether they are the boss's secretary, the CEO of an Internet unicorn, a tour guide at a tourist attraction, or a small business person in a 5 or 6 tier small town. Authors may all answer the same question. In the face of knowledge, everyone is equal. You can almost search many questions on Baidu, but for the integration of divergent thinking, Zhihu far exceeds other platforms. Baidu you The answer found is what is what. The answers found on Zhihu are not only what is what, but also why it is like this. Zhihu has no shortage of users and users you want. To find answers to questions, people prefer to explore the mysteries on Zhihu.

Zhihu users are very valuable. People who play Zhihu are not necessarily stupid, but they definitely have a lot of money. According to the official Zhihu community introduction, the group attributes of Zhihu users are intellectual middle class and quasi-middle class. Characteristics: Most of them live in first- and second-tier cities, are between 20 and 40 years old, most have a bachelor’s degree or above, and hope to exchange professional knowledge, talents, and skills for a decent life and social status, but in fact , only half of Zhihu’s highly educated youth are the main contributors to content creation, and the other half are the curious public who are seeking knowledge. They are composed of college students, young people in small towns, and people who work in first-tier cities. In other words, the middle class and mothers are The rich, while college students, working women, and urban youths have more spare money. These groups account for four-fifths of Zhihu, which is only one-fifth the size of WeChat. However, it has gathered the highest quality and highest-quality Internet users in China. At the same time, the group of people with the most purchasing power are people like us.

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