What brand of mobile phone is 1+?

"1", also called OnePlus and oneplus, is a smartphone brand owned by Shenzhen OnePlus Technology Co., Ltd.; in 2021, OnePlus will be fully integrated with OPPO and become OPPO's main online sub-brand . In the name of OnePlus, "1" represents "status quo" and " " represents OnePlus's desire to transcend the status quo and break through the limits; OnePlus is always committed to surpassing its own limits and making continuous progress.

#The operating environment of this tutorial: ColorOS 12 system, OnePlus7 mobile phone.

1 The mobile phone is also called OnePlus and OnePlus. It is a smartphone brand under Shenzhen OnePlus Technology Co., Ltd. founded by Liu Zuohu. It adheres to the product concept of "not compromising" and insists on "letting good products speak for themselves". ], adopting an online sales model.

In 2021, OnePlus and OPPO will be fully integrated and become OPPO’s main online sub-brand.

OnePlus has been selected as one of the top 50 BRANDZ™ Chinese global brands for six consecutive years and ranked among the top 10 in the Brand Power Index for four consecutive years. In addition, OnePlus mobile phone products have also won many international awards, including the Best Smartphone Award at the Global Mobile Awards (GLOMO Awards), one of the annual awards in the communications industry, and the Best Smartphone Award at MWC of the Global System for Mobile Communications Association (GSMA). The Best Innovation Award at the International Consumer Electronics Show (CES), the Best Mobile Phone of the Year from the European Audiovisual Association (EISA), one of the most authoritative selections in the consumer electronics industry, and the "Oscar" award in the design industry. The German IF Design Award, etc.

OnePlus currently has two product lines, digital series and Ace series.

Brand Concept

In the name of OnePlus, “1” represents “status quo”, and “ ” represents OnePlus transcending the status quo and breaking through the limits. desire. OnePlus is always committed to surpassing its own limits and making continuous progress. "NEVER SETTLE" is OnePlus's brand philosophy. Not settling has nothing to do with perfection, but the constant pursuit of better and more extreme products. OnePlus always insists on making only high-quality products, and is committed to providing users with industry-leading technology, elegant and advanced design texture, and creating a light and smooth user experience.

Community Culture

Since the founding of OnePlus, the OnePlus community has become a platform for digital enthusiasts to gather and communicate. OnePlus has always listened to the voices of users, paid close attention to their needs, and built a vibrant community, allowing countless users to share their ideas in community co-creation activities and jointly improve product experience. The culture of “co-creation with users” has become OnePlus’ distinctive cultural label that distinguishes it from other brands. Currently, OnePlus has 30 million "Gain" (OnePlus users) around the world, distributed in 190 countries and regions around the world, and there are 9 million registered users in the domestic community.

In 2015, OnePlus 2 was officially released and launched the first POP-UP flash mob event in Times Square, New York, USA. In the past nine years, OnePlus has held a total of 160 POP-UP events around the world. Covering various countries and regions such as China, North America, India, and Europe. There is a huge queue at each event, and users can be the first to experience/purchase the newly released OnePlus mobile phones at the POP-UP flash event. It has become a unique OnePlus brand event that integrates brand display, cheering parties, and hot-selling new products.

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