What kind of title is SEO-friendly?

Titles that are in line with SEO: 1. The title is concise and generous with sufficient information; 2. The title accurately points to the search user; 3. Clear brand word promotion; 4. The title is unique and cannot be repeated; 5. The title The higher the main keyword is, the better.

The title is the core of a web page. The title of the web page tells the search engine the theme of this page, so the title is the most important factor in SEO website optimization; for SEO optimized titles make them comply with search engine rules and make it easier to participate in rankings. So what kind of title is SEO-compliant? The following article will introduce it to you, I hope it will be helpful to you.

The title is concise and generous with enough information

Users understand a website. The content of an article all starts with the title. If a concise title can convey more information, then users will like it, and users will know that what they need is this type, which is in line with the user's appetite. Titles can also attract search engine spiders to crawl. The greater the amount of information disclosed to spiders, the more spiders like it, and the more times they will visit.

From a purely technical point of view, the title length can be any length, but there is a certain limit on the number of words that can be displayed in the title part of the search results list page. Baidu can display up to 30 Chinese characters, and Google can display approximately 32 characters. The portion of the title tag that exceeds this number of characters will not be displayed, and is usually replaced by an ellipsis at the end of the search list title. Therefore, to be on the safe side, it is best not to exceed 25 words in the title, which can fully summarize the content of the page. It can increase the probability of users clicking. If the number of words in the title is too long, the search result list will not be fully displayed, and the end will be cut off, which will not provide the tool with all the titles. Moreover, the longer the title, the more irrelevant text will inevitably be added without accumulation, which is not conducive to Highlight keyword relevance.

The title needs to be accurate and relevant

The title of each page should accurately describe the content of the page. Users can know at a glance what the page they are visiting is about. , search engines can also accurately judge, but remember to stack keywords, try to make the keywords natural and accurately describe the page content, then the target keywords will inevitably be included in the title.

The title accurately points to the search user

When a user searches for a keyword in a search engine, the search engine will match the title of the website to guide the user. If the keyword If there is poor matching or no matching, then such search results will definitely be undesirable to users, and users will blame the search engine for inaccurate searches. Even for its own reputation, search engines will make websites pay attention to the title, so search engines will also track a user's behavior after coming to the website. If the user thinks that the title and content do not match, then the search engine will not think of the website. good. If the questions are accurate and the optimization is done well, you can bring the most accurate users to the website, and make your website have a good position in the industry, so that your main industry will be recognized by more people. known.

Clear brand word promotion

If a website wants to promote its brand words, but cannot even find the brand words in the search engine, then the user When searching, there will be a feeling of extreme distrust. The user will feel that the website has deceived him. Otherwise, why can't he even find his brand words? Therefore, if a website wants to promote its brand words, the first step is to pay attention to its title.

The closer the main keyword is, the better

When possible, the target keyword should appear at the front of the tag. Experience and some statistics show that the position of the keyword in the title has a greater correlation with the ranking. The higher the position, the better the ranking.

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