Magic Eden Splits Its NFT Marketplace Into Two Domains to Cater to US and International Users

Magic Eden, a leading non-fungible token (NFT) marketplace, has announced the launch of two distinct domains to cater separately to US and international users.

Non-fungible token (NFT) marketplace Magic Eden has announced the launch of two separate domains to cater to US and international users.

The move comes amid an evolving regulatory landscape and a declining NFT market.

Starting this month, US users will connect to Magic Eden through the domain magiceden.us, while international users will be directed to magiceden.io.

Both domains will continue to offer core services, but the international platform will roll out improved features and innovations.

This division aims to address regional regulatory requirements and facilitate the introduction of new features, particularly on the international platform.

The decision to segregate services is driven by increasing regulatory pressures in the US. Magic Eden’s move follows a recent Wells notice issued by the US Securities and Exchange Commission (SEC) to another NFT platform, OpenSea.

The announcement has sparked a backlash from the crypto community, with concerns about restricted access to popular features like airdrops for US users.

Despite the market downturn, Magic Eden continues to expand its services. According to a September 4 report by CoinGecko, the platform captured 36.7% of the NFT market share in August 2024, with a trading volume nearing $123 million.

The platform recently launched the ME token, which supports cross-chain trading and decentralized applications (dApps) for Web3 users. The ME token will also play a crucial role in governance within the Magic Eden DAO and the newly introduced Runes platform.

Magic Eden has maintained its status as a market leader, surpassing $6 billion in total trading volume. However, the broader NFT market has experienced a significant decline, with monthly sales volumes dropping from a high of $1.6 billion to under $400 million in August 2024.

Magic Eden’s strategic move to create separate platforms for US and international users highlights the challenges and opportunities in the evolving NFT market. As the platform navigates regulatory pressures and market downturns, its focus on innovation and community engagement remains strong.

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