Tmall Elf announces high-end new brand 'Wow', and launches first flagship product Girlfriend Phone

News from this site on August 6. On August 5, 2024, Alibaba Group Tmall Elf held a high-end brand and new product launch conference in Beijing, and released a series of new products such as the new brand "Wow" and the Wow Girl Phone. .

Yan Bin, Marketing Director of Tmall Genie, introduced that the Wow brand is positioned at the high end, derived from the insight into quality life needs such as aesthetics, acoustics, and intelligence, and is committed to using high-quality artificial intelligence hardware products. Create joy that exceeds expectations and bring users a sense of surprise from simple happiness to deep satisfaction.

The Wowou brand’s first new product, the Wowou Girlphone, is a home mobile theater that can be “pushed and walked”. It is equipped with a 4K primary color eye-protecting large screen, supports DCI-P3 movie-level wide color gamut, and 1.07 billion true colors The color display can provide superhuman color reproduction and an extremely narrow bezel design, bringing an impactful and immersive visual experience.

The screen of the Wow Girl Phone is equipped with multiple eye-protection technologies such as low-blue light beads, AG anti-glare coating, etc. It has received professional eye protection certification from Rheinland, Germany. The viewing experience is gentle and easy on the eyes. It is specially designed for long-term TV viewing, Movie viewing design.

In terms of sound quality performance, Wow Girlphone has developed a three-way panoramic sound system. It uses 4 fully symmetrical layout tweeters on both sides of the screen, combined with an independent 20W mid-range unit and a bottom Peak power 150W woofer and two passive radiator units. The relatively independent high, mid and woofer speakers perform their respective duties and cooperate with each other to form a 3.1-channel surround sound effect.

Wow Girlfriend Phone adopts a sleek and friendly design style, equipped with Unibody integrated body design, which combines the middle frame and the back shell into one, making the contour lines more smooth and natural, while improving the product strength and stability. In addition, the product is designed with an independent, free and flexible mobile stand with multi-angle adjustment and lifting. It is equipped with a silent universal wheel and supports height adjustment, left and right 90° rotation, and pitch angle adjustment.

Wow Girlfriend machine is equipped with GenieOS 7.0 intelligent operating system and is equipped with Tongyi large model base, which can integrate basic hardware, system kernel and intelligent capabilities with high quality. Based on the architectural capabilities of the hardware platform, through Many self-developed components, atomic capabilities and ecological services are combined to better meet the personalized product experience of home users.

In terms of interaction, the Wow Girl Phone can recognize and respond to input from ten touch points at the same time, with a touch delay as low as 95 milliseconds. It is compatible with air gestures, virtual remote control, voice control, and even remote control. device control.

In terms of IoT, Wow Girlfriend Machine relies on Tmall Genie’s AIoT ecosystem, bringing an immersive smart life atmosphere of multi-device linkage in the home. According to reports, with the support of IoT smart home control, the best friend's phone can instantly become a home smart hub, and all the devices in the house can be controlled with one screen.

In addition, the product has a 9500mAh large-capacity battery, which can support more than 8 hours of movie viewing.

In terms of content, Wow Girlfriend Machine has introduced multiple film and television applications such as Youku, iQiyi, Tencent Video, Mango TV, Migu, etc. to create an exclusive Wow Theater. You can receive an exclusive gift package for new products when you purchase the phone. Members of Aiyou Tengmang's four major platforms can choose one of them. The activated membership rights can support multi-screen sharing, and can be used on multiple screens with one charge (* Mango TV only supports full-screen members for sharing).

In other aspects, the Wow Girlfriend Machine can also be used as an AI sports personal trainer, cooking assistant, office smart brain, smart housekeeper, etc. It has 20+ categories of courses and 1400+ fitness video courses. The camera is equipped with a self-developed bone recognition algorithm to capture fitness movements in real time and provide accurate evaluation and feedback.

At the press conference, Tmall Elf and singer Zhou Shen jointly launched two limited products, including the "Zhou Shen exclusive" Wow Girl Phone (8GB+256GB) and the blue sand color IN Sugar 6.

According to reports, the Wow Girlfriend machine is launched in three configurations, of which the 8GB+128GB is priced at 4,999 yuan, the 8GB+256GB high-end version and the Zhou Shen customized version are both priced at 5,499 yuan.

Tmall Elf IN Sugar 6 is available in four appearances: brown sugar color, toffee color, orange candy color, and blue sand color (customized by Zhou Shen). The first selling price of the standard model is 179 yuan, and the customized model is 249 yuan;

X6 The initial sales price of the gold version is 369 yuan, and the gift box version is 469 yuan (*the color and selling price are subject to the final product). At 17:00 on August 5, the products released this time will be available for sale on Tmall, JD.com, Douyin, and the official website.

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