When will 618 merchant registration begin in 2024? What are the investment requirements?

Driven by the wave of e-commerce, 618 has become a mid-year shopping event that Chinese merchants cannot miss. In order to fully grasp the business opportunities of this shopping carnival, it is crucial to successfully register to participate in the 618 event. To this end, PHP editor Xiaoxin has specially compiled this article to provide merchants with a comprehensive and detailed registration guide for participating in the 618 event.

1. When will 618 merchants start to register in 2024?

1. Activity rhythm

The 2024 Jingdong 618 will be divided into five periods: "warm-up period, good start, special period, climax period, and return period". The specific activity time of each period is as follows :

(1) Warm-up period: May 31, 2024 00:00:00-May 31, 2024 19:59:59

(2) Good start: 2024 May 31st 20:00:00-June 3rd 2024 23:59:59

(3) Special period: June 4th, 2024 00:00:00-June 15th, 2024 Day 19:59:59

(4) Climax period: June 15, 2024 20:00:00-June 18, 2024 23:59:59

(5) Return period: June 19, 2024 00:00:00-June 20, 2024 23:59:59

2. Registration time

The overall merchant registration time starts from 2024 It will last until the end of the event on April 30th. Registration times for different gameplays are different. Please pay close attention to the Jingmai Merchant Center, operation notices, rule announcements and other release channels to obtain information as soon as possible and participate in event registration in a timely manner.

2. What are the investment requirements?

(1) Basic Requirements

Merchants and products participating in this [2024 JD.com 618 Big Promotion Theme Event] must meet the "JD.com Open Platform Marketing Activity Rules" and these investment rules.

(2) Rule Requirements

Merchant/product registration [2024 JD.com 618 Big Promotion Theme Event] must meet the basic investment rules threshold, and successfully registered products will be automatically marked with "618". Enjoy JD.com’s 618 Big Sale’s exclusive visual atmosphere packaging and search, shopping cart, big promotion core venue and other public domain traffic support (subject to the actual online date).

1. Product registration rules

(1) If you meet the following requirements, you can register for the event:

① Store star rating ≥ 4 stars.

②The store logistics performance factor ranking rate is ≥5%. If the store logistics performance factor ranking rate is

③The number of sales of the product in the past 180 days is ≥ 1 or the product is a green label/black label new product.

(2) If ①② is not met, registration activities for products that meet ③, open warehousing at the same time and have a favorable rating of ≥95% are supported.

2. Instructions for real-time price verification

(1) During the period from 20:00:00 on May 31, 2024 to 23:59:59 on June 20, 2024, real-time Verify that the single-product inclusive red-letter price of the registered product (including ordinary products and new products) is ≤ the average single-product inclusive red-letter price of the product is fixed for 30 days, and the single-product inclusive red-letter price is ≤ the product is fixed for 30 days The average price of a single product is inclusive (except for special categories of commodities with obvious price fluctuations such as gold and platinum). Products that pass the verification can display the 618 activity tag, while products that fail the verification do not display the activity tag.

(2) The specific description of the verification price is as follows:

① Single product single price inclusive red price: when only purchasing one product, it can be used directly for universal single product promotion price. Among them, special user identity prices, as well as user personal payment rights such as red envelopes, and restricted area or identity-restricted, non-widely available promotions are excluded.

②Universal discount price for a single product: the price of a universal discount that can be used directly when purchasing only one product. Among them, special user identity prices, as well as user personal payment rights such as red envelopes, and restricted area or identity restricted, non-widely available promotions and coupons are excluded.

(3) The calculation logic of "average" is as follows:

Priority is given to weighted calculations based on order volume. If there are no orders within the specified time period, there will be no average transaction price, and the average price and red price will be weighted according to the price duration.

(4) The calculation logic of "fixed 30 days" is as follows:

"fixed 30 days" is April 27, 2024 00:00:00-May 26, 2024 23 :59:59.

?The registration time for 618 merchants in 2024 is expected to start from the end of May to the beginning of June. The specific time is subject to the official announcement of the e-commerce platform. Merchants need to meet a series of investment requirements, including corporate qualifications, product quality, after-sales service, etc., to ensure that they can successfully register for the 618 event. With careful preparation and strategic planning, merchants can do well in this mid-year shopping spree.

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