Outbound travel is booming again, how can cultural and tourism brands take advantage of it? Jinghong Dynamic Energy and Tianjitong will soon debut at ITB to give the answer

The 2024 Shanghai International Tourism Trade Expo will be held from May 27th to 29th. Since its inception, the ITB event has attracted countless attention, and this year's event is unprecedented, with the scale exceeding the previous one in 2023. The exhibition brings together countless tourism businesses and travel enthusiasts, providing a valuable communication platform. Exhibitors showcased a dazzling variety of innovative products and services. Whether they are travel agencies, hotel groups, or airlines, they all took this opportunity to showcase their latest achievements. In addition to specific business displays, one of the highlights of this exhibition is that 11 new tourist destinations have been added to the exhibition area, including Almaty, Bahrain, Buenos Aires, Georgia, and Hawaii. , South Korea, Morocco, Peru, Romania, Sarawak and Uzbekistan, presenting a more diverse and rich lineup of exhibitors, which can be called a great integration of global culture and tourism.

The reason why ITB (China) is so popular in 2024 is that there is a background that cannot be ignored: the Chinese tourism market is steadily recovering its strong development momentum. Affected by multiple factors such as changes in consumer demand, policy adjustments and international situations, the outbound tourism market has become more cost-effective in the first two years. According to the "2024 "May Day" Holiday Travel Trends" released by a third-party online travel platform, the number of outbound bookings during this year's "May Day" holiday has nearly doubled compared with last year, and related service bookings have achieved a strong growth of nearly 100%.

Facing the wave of Chinese outbound tourism, global cultural tourism brands welcome unprecedented opportunities but also face considerable challenges. . In the current cultural tourism market, the market environment and consumer demand are constantly changing. The "password" of the cultural tourism market is no longer the same as before. Pure high-quality tourism resources by themselves are not enough to guarantee success. The key lies in how to transform these resources into Attractive travel products, and use effective marketing channels to accurately reach target consumers. First of all, for the cultural tourism market, the market environment and consumer demands are constantly changing. At present, China's outbound tourism market has entered a new stage of development. Consumers' consumption concepts and needs are undergoing major changes. They pay more attention to personalized travel experiences and interaction with local culture. Therefore, cultural tourism brands should make flexible adjustments according to market demand and launch tourism products that meet consumer tastes. Secondly, the key lies in how to transform tourism resources into attractive tourism products, and use effective marketing channels to accurately reach the target

This site learned that Honghong Dynamic Energy and Tianjitong jointly appeared at the 2024 ITB Shanghai The International Tourism Trade Expo (2024 ITB China) releases breakthrough cultural tourism solutions, provides comprehensive marketing support for cultural tourism companies, and provides overseas brands with opportunities and platforms to deeply connect with the Chinese market. It is reported that as the smart marketing platform of Hongmeng Ecosystem, Honghong Dynamic Energy relies on Huawei’s 1+8+N full-scenario ecological status and its own media marketing capabilities to gather high-quality traffic from three parties around the world, and use its rich business resources and powerful advertising technology to Global advertisers and third-party network alliances provide advertising marketing and traffic monetization services to help partners achieve business growth while enhancing brand value. In terms of cultural tourism, Honghong Dynamic Energy has rich experience in international marketing and has reached cooperation with multiple tourism bureaus. For example, last year it signed a memorandum of cooperation (MOU) with the Andalucia Tourism Bureau in Spain and the Saudi Tourism Bureau. ”

It is understood that at this exhibition, the International Tourism Bureau and a number of companies have signed contracts with Jinghong Dynamic Energy. Through strong cooperation, the two parties will carry out in-depth cooperation in brand marketing and promotion, and jointly Promote the development of international cultural tourism. In addition, Jinghong Dynamic Energy and Tianjitong will also conduct in-depth exchanges with industry experts and big names at the exhibition site. Shanghai World Expo Exhibition and Convention Center H1 Hall G21 has created an interactive booth. We look forward to more industry organizations and companies coming to visit and communicate.

#Write to the end. With the full return of Chinese tourists, the global tourism market is experiencing unprecedented vitality, and the 2024 ITB Shanghai International Travel Trade Expo is destined to be a grand event for the global tourism industry. Exhibitors will have the opportunity to showcase the latest tourism products and services, and have in-depth exchanges and cooperation with tourism practitioners from around the world. In addition, a series of high-level forums and seminars will be held to allow

to overseas. For domestic cultural tourism brands, this conference will be an important platform to expand market channels. It is also a good opportunity to gain an in-depth understanding of the Chinese market, gain insight into the needs of the overseas travel industry, and grasp new marketing trends. Jinghong Dynamic Energy and Tianjitong will join hands in the exhibition. , and will bring unprecedented innovation and opportunities to the global cultural tourism industry

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