Taoxianda is a fresh food distribution platform under Taobao. As part of Alibaba’s new retail strategy, it can help merchants digitally transform their physical stores and realize online and offline commodity connectivity, inventory connectivity, membership connectivity, and data etc.; and after the transformation is completed, it will empower merchants, help them conduct online and offline operations, and bring new incremental value to merchants.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
Taoxianda is a platform under Alibaba’s intra-city retail business group that enables local supermarkets to be settled and consumers can get their shopping home within one hour. It was officially launched in May 2017. As part of Alibaba's new retail strategy, it serves the traditional retail industry by helping merchants digitally transform their physical stores and providing online and offline integrated product solutions. At the same time, the mobile Taobao homepage is used as an online entrance, linking consumers to traditional large supermarkets within a range of 3-5 kilometers. The strong digital capabilities ensure a richer product selection, and consumers can place orders anytime, anywhere through mobile Taobao. , one-stop shopping for daily necessities. In terms of delivery, Taoxianda also provides personalized options such as 1-hour home delivery and store pick-up.
2500 offline supermarkets have settled in, with an average of more than 10,000 SKUs/fresh food, dairy drinks, snacks/branded products per store, continuing to expand the proportion of supermarkets.
Which users are it targeted at?
Taoxianda is a fresh food delivery platform under Taobao. This platform empowers traditional physical retail. , in order to provide online and offline integrated product solutions, help merchants transform their stores, including in-store circulation, warehouses, logistics, operating systems, etc., to achieve online and offline commodity connectivity, inventory connectivity, membership connectivity, data connectivity, etc. And after the transformation is completed, it will empower merchants, help them conduct online and offline operations, and bring new incremental value to merchants.
What is the delivery scope?
Taoxianda is aimed at customers in urban areas. Customers can purchase goods from nearby supermarkets on the platform, and then the supermarket will pick the goods. Let the city delivery rider deliver the goods to your door, or let the customer pick it up at the store. You can check whether your location can be delivered after locating it on the platform.
When you shop for the first time, you will be pleasantly surprised to find: not only can you enjoy a 68 yuan coupon for newcomers, the more you buy, the better the discounts will be, and if you buy 8 yuan, you will get free delivery. You can also enjoy exclusive gifts for newcomers. The gift column is particularly affordable and even cheap.
For example, you can get four eggs for 1 cent, and you can get 1 catty of red grapes for 1 yuan. In addition, regular customers not only enjoy free shipping with purchases over 29 yuan, but you can also participate in buy 1 and get free. 1. Activities such as Tuesday Fruit Day and Thursday Dairy Day have added many benefits to customers.
Customers like to participate in these activities because it is a benefit for them. As a result, his reputation gradually increased, and more and more people bought things there.
Currently, Taoxianda has opened stores in hundreds of cities. It uses Tao as its entrance. Users only need to place an order with their mobile phone to buy the products they want. Because it brings convenience to customers, it also allows more people to understand the brand and cultivate more loyal customers.
Many customers who have bought products from this platform will also go back to the store to purchase. All products are directly supplied from original packaging, are reasonably priced, and can be accepted by the majority of users. Strong R&D capabilities, professional teams, and complete supply chain systems jointly promote product development. The company headquarters is also constantly improving in all aspects to enable the brand to develop better. With an operation method that combines online and offline, and with high-efficiency service quality, it provides new ideas for new retail.
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