The earliest live broadcast platform is "YY Live", which is a domestic live broadcast platform for national entertainment including music, technology, outdoor, sports, games and other content; YY is committed to creating an interactive live broadcast platform for national entertainment. With high-quality live content and ultimate interactive experience, it meets users' live viewing needs for music, dance, outdoor, games, etc.
The operating environment of this tutorial: HarmonyOS 2 system, YY8.15.2, HONOR V30 mobile phone.
The earliest live broadcast platform is YY Live. YY was a voice chat company in 2008. In 2012, it added a camera and turned it into a live chat service. This is why it attracted the largest number of users.
YY Live is a domestic national entertainment live broadcast platform that includes music, technology, outdoor, sports, games and other content. It provides users with live video viewing and sharing services, including game live broadcasts, sports live broadcasts, TV Live broadcast etc.
YY is committed to building an interactive live broadcast platform for national entertainment, with high-quality live content and the ultimate interactive experience to meet users' live viewing needs for music, dance, outdoor, games, etc.
Users can watch live video in three ways: YY client, YY Live App, and YY Live web. They can also use YY Live Assistant to achieve one-click live broadcast.
YY Live Mobile App has three versions: Android, iPhone, and iPad. Users can download various high-definition video live broadcasts anytime and anywhere by downloading the mobile app.
Functions of YY Live App:
【No delays in meetings or classes】
Turn on voice or Live video broadcast, experience high-definition live teaching without lag, delay, or disconnection. It also supports multi-person online voice office!
【Make friends with nearby anchors】
Turn on the nearby anchor mode, meet someone who makes your heart beat, and interact with the anchors at any time. Talk about life, feelings, career, speak freely.
[Enjoy the live broadcast and grab generous gifts]
The live broadcast room is non-stop 24 hours a day, with fierce PK ranking matches and non-stop activities. Follow your favorite anchors and win distinguished status medals.
【Popular games are waiting for you to challenge】
Live broadcast of popular games such as LOL, Chicken Fighting, CF, etc., watch the cool operations of the master anchor carry the whole game.
The PK ranking match is ignited, the game channel is locked, and the excitement is uninterrupted.
【Outdoor Live Broadcasting is Unique】
Thousands of travel enthusiasts live broadcast in the wild, go camping in the wilderness, and explore the jungle. Enter the outdoor channel to have a spontaneous trip and leave behind the things in front of you. However, there is more than just poetry and romance in the distance.
Real street parkour master, realistic version of fishing expert, outdoor star anchor continues to be recruited, waiting for you to sign up~
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YY's business model
"The middle class is increasingly willing to pay for beauty, and they increasingly need to be spiritually energetic to fight against mediocrity," Wu Xiaobo said, in fact, Those who are willing to pay for good things are not limited to the middle class. Young people born in the 1990s are a larger group. The reason for paying for good things is not all because "you need to be energetic to fight against mediocrity", and for the post-90s generation, paying for good things is just because they like it, nothing more.
The online live broadcast industry represented by YY is a typical manifestation of this change. Fundamentally speaking, the essence of the online live broadcast business model is that viewers are willing to pay for the content and anchors they like. Most users of the live broadcast platform are young users born in the 1990s. From the perspective of the post-90s generation who have never felt deprivation, it is normal to give them a gift to express support and satisfaction when I like someone.
On the contrary, real diaosi will only be satisfied with free content and will never give expensive gifts to live broadcasts that can be watched for free. However, on platforms such as YY Live Broadcast, users giving gifts is no longer just a whim, but has become more of a habitual consumption habit.
Video live broadcast has a large amount of UGC content. Behind it is the fan economy. Fans are willing to pay for their favorite content, whether it is rewards or participating in activities initiated by anchors, which makes the live broadcast very profitable. . "Judging from Y Y's financial reports in recent years, the revenue growth and user growth of the video live broadcast business are very obvious." - Zhou Jian, general manager of YY Entertainment
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