Short video platforms include: 1. Douyin, a music and creative short video social software incubated by ByteDance; 2. Bilibili, a cultural community and video gathering place for China’s young generation platform; 3. Kuaishou, a user-recommended platform based on big data; 4. Haokan Video, the flagship brand of Baidu’s short videos; 5. Meipai, a platform that can live broadcast and produce short videos and is popular among young people software; 6. Suike is a wonderful and diversified video interest community product launched by iQiyi; 7. Weishi is a short video creation and sharing platform from Tencent.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
With the emergence of the Internet celebrity economy, a number of high-quality UGC content producers have gradually emerged in the video industry. Weibo, Miaopai, Kuaishou, and Toutiao have all entered the short video industry and recruited a number of excellent content production teams. Settled in. By 2018, competition in the short video industry has entered a fierce stage, and content producers are also leaning toward PGC-based professional operations. Today I will take stock of some common short video platforms for you.
1. Douyin
Douyin is a music creative short video social software incubated by ByteDance. This software was launched on September 20, 2016. It is a short video community platform for all ages. Users can choose songs through this software and shoot musical works to form their own works.
#2. Bilibili
Bilibili, English name: bilibili, referred to as Bilibili, is now the young generation of China A highly concentrated cultural community and video platform, this website was created on June 26, 2009, and is affectionately called "Bilibili" by netizens. On March 28, 2018, Bilibili was listed on NASDAQ in the United States. On March 29, 2021, Bilibili officially launched its secondary listing in Hong Kong.
3. Kuaishou
Kuaishou is a product of Beijing Kuaishou Technology Co., Ltd. The predecessor of Kuaishou, called "GIF Kuaishou", was born in March 2011. It was originally a mobile application used to create and share GIF images. In November 2012, Kuaishou transformed from a pure tool application into a short video community, a platform for users to record and share their production and life. Later, with the popularity of smartphones and tablets and the decline in mobile data costs, Kuaishou ushered in the market after 2015.
#Kuaishou is a user recommendation platform based on big data. Users can use short videos and photos to share and record their lives with relatives, friends, or other strangers, and they can also directly interact with users via live broadcast. Very convenient. In the development of local satellite TV, we have signed agreements with many satellite TV to build a short video platform in the Internet era. At the same time, others can also comment, like, and forward interactive behaviors on content they like.
4. Xigua Video
Xigua Video is a Chinese video platform owned by Bytedance, with the slogan "Lighting up curiosity about life". Xigua Video uses artificial intelligence to help everyone discover their favorite videos, and helps video creators easily share their video works with the world.
5. Xiaohongshu
Xiaohongshu is a lifestyle platform and consumer decision-making portal. The founders are Mao Wenchao and Qu Fang. Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people. Xiaohongshu has an e-commerce business. In December 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" representing China's consumer technology industry by the People's Daily.
6. Volcano Video (Douyin Volcano Edition)
"Douyin Volcano Edition" is a 15s original life short video community, incubated by Toutiao. Through short videos, users can quickly obtain content, express themselves, gain fans, and discover like-minded people.
7. Haokan Video
Haokan Video is Baidu’s flagship short video brand, including Haokan Video Independent App, Baidu App Short Video, Baidu Search Short Video, etc. We are committed to building a pan-knowledge short video platform that comprehensively covers knowledge, life, health, culture, history, popular science, technology, emotion, information, film and television and other fields.
8. Meipai
Meipai is a software popular among young people that can live broadcast and produce short videos. Meipai - beautiful mobile live broadcast and super popular original videos. After it was launched in May 2014, it topped the App Store free list for 24 consecutive days and became the No. 1 non-game download in the App Store globally that month.
9. SuiKe
SuiKe APP is a wonderful and diversified video interest community product launched by iQiyi. It aims to bring users experiences such as video watching, creative sharing, and community interaction. Suike APP covers many vertical categories such as film and television, variety shows, comedy, games, animation, unboxing, encyclopedia, music, etc. It has more than 2,000 exclusive channels for specific interests, allowing users to easily discover and pay attention to content and creations of interest. By.
10. Tudou
Tudou.com is a short video platform under Alibaba Culture and Entertainment Group. With the slogan "As long as it is interesting all the time", it calls for interesting short videos from all over the world. He Xiaopeng, president of the mobile business group of Alibaba Culture and Entertainment Group, also serves as president, making full efforts to enter the PUGC field.
11. WeChat video account
is the video function in WeChat, which belongs to Tencent. It is mainly used for socializing in the circle of friends and expanding social interaction with strangers. The WeChat video account is built into the WeChat App. You can post articles, photos, short videos, and attach text and links to public account articles. Friends who like the work can also comment and like it. Like it in the App or forward the comment. to interact.
12. Miaopai
Miaopai, launched by Xuanyi (Beijing) Technology Co., Ltd., Miaopai - shoot blockbusters in 10 seconds! On November 21, 2016, Miaopai’s parent company, Yixia Technology, confirmed today that it has completed a US$500 million Series E financing, with investors including Sina Weibo, Shanghai Radio and Television, etc. It is reported that after this round of financing, the valuation of Yisha Technology has reached US$3 billion.
Many celebrities and beauties are using the latest short video sharing application, with new cool MV themes, fresh literary filters, personalized watermarks, and original intelligent voice changing functions. One click can make your videos a blockbuster! Support video sharing to Weibo, WeChat Moments, and QQ Zone to share your videos with more friends.
13. Weishi
Tencent’s short video creation and sharing platform Weishi. Weishi users can log in through QQ and WeChat accounts and share the captured short videos simultaneously with WeChat friends, Moments, and QQ Space.
14. Pear Video
Most of Pear Video’s videos are between 30 seconds and 3 minutes, and occasionally there are some documentaries that exceed 10 minutes. Pear Video is China's leading information short video production company. It is jointly created by a global senior media team and photographers, focusing on providing the younger generation with short video products suitable for viewing and sharing on mobile terminals.
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