In the era of mobile Internet, whether it is a traditional enterprise or a modern enterprise, marketing is inseparable from the Internet. To do marketing in the mobile Internet era, you need to master online promotion channels.
Search engine promotion
Search engine promotion is through search engine optimization, search engine rankings and research on the popularity and popularity of keywords Relevance is a marketing tool that achieves higher rankings in search engine results pages.
Search engine promotion can be divided into two types, one is paid and the other is free. Paid refers to SEM (search engine bidding advertising), and free refers to SEO (search engine optimization)
Classified information, B2B platform
Classified information websites are classified according to people’s different needs for easy search, so the user groups of classified information websites are often relatively large, and they are One of the best channels for online promotion. It should be noted that when choosing classified information websites, you should choose some websites with high PR, high ranking, and good collection effect. Some recommended websites: 58.com, Ganji.com, Baixing.com, Classified 168, Yideng.com, Jiujiu.com, List.com, Waku.com, Haohang.com, Jinti.com, Zhantai.com, Zhiqu.com and other classified information platforms.
In addition, the B2B platform is a model of e-commerce and plays an important role in directly acquiring customers. Prominent B2B platforms in this area include Alibaba, Huicong.com, Hongyu Cloud Promotion, etc. .
Soft article promotion
As the name suggests, soft article promotion is to use articles for promotion. The difference is that this kind of article is a kind of soft article, which is a relatively hard advertisement. This kind of article Has "soft" characteristics. By writing articles to promote products, and then publishing them on some portals, forums, etc., if you persist, the effect will definitely be very good.
Information flow advertisements
Information flow advertisements are advertisements located in social media users’ friend feeds, or in information media and audio-visual media content streams. Examples of information flow advertisements include Tencent Guangdiantong, Toutiao advertising platform, Sina Fantong, Sohu and other advertising platforms.
Its delivery indicators are: interaction rate, cost per thousand exposures, cost per click, download conversion rate, acquisition cost of a single activated user, user retention rate, delivery skills, mainly to plan multiple A promotion point, through planning a large number of promotion ideas in the early stage, to quickly test the effect; secondly, find the target users and deliver them accurately; also, focus on optimizing the landing page to increase the click-through rate.
Self-media platform promotion
Self-media such as Baijiahao, Toutiao, Dayuhao, Penguin and other platforms provide content creators with With the content release, content monetization and fan management platform, marketers can continuously output high-quality content, be good at catching hot news events, and write relevant commentary articles to cater to the reading tastes of headline users. On the one hand, they can improve brand promotion, and on the other hand, they can improve brand promotion. On the other hand, some self-media platforms can also leave promotional links or other promotion methods.
Baidu's products
Baidu is the world's largest Chinese search engine. Its own products include Baidu Know, Baidu Experience, Baidu Library, Baidu Baijia, Baidu Word of mouth, Baidu Tieba, etc. Baidu's own products have high weight and are ranked high, which can play a very good role in brand promotion.
WeChat promotion
WeChat promotion is a marketing model for enterprises or individuals in the Internet economy era. It is an online promotion method that emerged with the popularity of WeChat. WeChat promotion is mainly reflected in regional positioning marketing using mobile clients in Android and Apple mobile phones or tablets.
Partners
Everyone adds fuel to the flames. We need to seek help from partners to participate in the activities as partners. Reference event methods: joint hosting, sponsorship, naming, media support, and strategic support.
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