Methods to improve website conversion rate: 1. The website speed must be fast; 2. The website image must be professional; 3. The first visual of the website must attract customers; 4. Create a sense of website trust; 5. Create high-quality Product display system; 6. Establish a promotional information display page; 7. Stimulate customers' enthusiasm for referrals.
Website conversion rate refers to the rate at which visitors are converted into website customers when they visit the website. These customers may register as website members or make purchases. The higher the website conversion rate, the stronger the website's profitability. Improving the website conversion rate can increase the website's profitability without increasing website traffic. Website conversion rate is an important indicator of whether a website is valuable, so how to improve website conversion rate? The following article will introduce you to several methods that can improve the conversion rate of your website. I hope it will be helpful to you.
1. The website speed must be fast
When visitors enter the website, the first thing they feel is the opening speed of the website. If the homepage file is too large or the website space is too large, Slow, opening speed exceeds 8 seconds, and the website may lose this visiting user forever.
To improve the website speed, on the one hand, we must choose a high-speed and stable website space; on the other hand, we must pay attention to the streamlined design of the website code. The page code adopts DIV CSS design to reduce the loading of JS code and the database when the page is opened. Access.
2. The website image must be professional
The website image is mainly reflected in whether the overall website meets the user experience. The website should either be small and refined, or large and comprehensive. . For websites, website content is the key. Expand complete website content, design professional and concise website pages, clear website pages, clear content, and achieve a high degree of unity in beautification, professionalism, and information to improve the overall image of the website. .
3. The first sight of the website must attract customers
When a visitor enters the website, the website must first tell the user two pieces of information:
1 ), who am I? Then you need to display the company's LOGO, brand and other information at the top of the website;
2), what can I do? This requires clearly showing the company's information to users on the first screen of the website. Core business, unique selling points, core competitiveness and other information.
The first visual of the website quickly helps users build interest in the website, allowing users to have a deeper understanding of the website content.
4. Create a sense of trust on the website
The biggest obstacle to promoting new products to new customers is the lack of trust. Therefore, the first step in marketing is to establish trust, which is the basis for closing a deal. In addition to creating a sense of trust in the image, the website should also lay out relevant information about the company and display it to potential customers in the form of text, pictures, videos, etc. This information includes successful cases, user testimonials, typical customer lists, office environment, team introduction, corporate culture, honors and qualifications obtained, media reports, pre-sales commitments and guidance, etc.
5. Create a high-quality product display system
Products are the lifeblood of an enterprise. Product display refers to detailed information such as specifications, styles, colors, etc. of the company's products. exhibit. Different product display methods have different effects. How the product is displayed directly determines whether the website can play its actual role. In addition, the website also needs to be able to strengthen interaction with customers and increase customers' understanding of the product through online consultation, customer reviews, order posting, etc.
6. Establish a promotion information display page
Promotion is a short-term incentive activity for customer purchasing behavior in order to expand product sales. Promotion is a tactic. Sexual marketing tool. Enterprises should establish complete promotional functions based on the characteristics of their products, including combination sales, limited-time promotions, discounts when purchases are made, and the issuance of coupons. Carry out promotional activities from time to time based on product sales status and market competition to reduce customers' purchase costs and purchase risks, accelerate new customers' acceptance of new products, promote repeat purchases by old customers, and improve website sales performance.
7. Stimulate customers’ enthusiasm for referrals
Referrals are an effective way to improve website conversion rates. Websites should establish a referral system to gain customers through referrals. Points, points redeemed for gifts, word-of-mouth, and direct benefits are used to drive the enthusiasm of old customers for referrals. Everyone should be deeply aware of this. Many forums have a hierarchy. After you register, you can invite others to register through a link. To get points to upgrade, this method is actually the same as this.
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