The role of SEO: 1. Increase the traffic of the website; improve the natural ranking of the website through SEO, thereby increasing the traffic of the website. 2. Improve the accuracy of target customers; SEO personnel can optimize the website accordingly based on user access data, making it easier to improve the accuracy of target users; 3. Improve the keyword ranking of the website, thereby increasing brand awareness.
SEO is the optimization function, which can increase website traffic, improve the accuracy of target customers, increase brand awareness, etc.
In the process of website optimization, SEO is used to improve the natural ranking of the website, thereby increasing the traffic of the website. The traffic status of the website can be queried through webmaster tools or Aizhan.com. The increase in traffic the website receives will also help increase the commercial value of the website, such as selling advertising space, products or services, etc. on the website.
When optimizing the website, if the website is optimized in place and meets the needs of users in terms of product services, service introduction, contact information, etc., the satisfaction of the user experience of the website will be improved. In addition, in the background of the website, data analysis can be performed, and SEO personnel can optimize the website accordingly according to the user's access data, which makes it easier to improve the website's traffic and the accuracy of target users.
A very important role of SEO is to establish a corporate brand and increase corporate visibility. Under normal circumstances, improving brand awareness through SEO means is not to make the name of the website get a good ranking, but to improve the keyword ranking of the website.
When using SEO means to optimize the website, the optimized keywords are used. When users have needs, they also search for keywords. Users who search for keywords have direct needs. The biggest benefit of using SEO to build a corporate brand is that it is highly accurate and purposeful.
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