Methods to increase the PV and conversion rate of the website: 1. Enhance the relevance of the article and title; 2. The website page should reduce pictures, js and flash as much as possible; 3. The website should reduce the number of images, js and flash as much as possible; Advertisements and pop-ups; 4. Improve the quality of articles and insist on original articles.
Now many websites have increased their website traffic after doing SEO, but the visitor’s stay time, number of pages viewed and conversion rate have always been very low. ,Why is this? Why can’t visitors stay? The reason is that the quality of our pages has declined and we are no longer able to attract visitors. So, how can we improve our pages and make our website more popular with visitors?
1. Enhance the relevance of the article and the title
Some people write articles and belong to the sky of Tianma Xingkong. They write whatever they want. It is easy to write articles in this way. It belongs to the category of "the article does not match the topic", and the articles written are not relevant articles. If there are too many articles that do not match the topic, they will be detected by search engines sooner or later. This will not bring needs to visitors, but will also easily cause your website to be penalized by search engines. This is a very bad practice. For example, if the title of your article is "Things that websites need to pay attention to when exporting and exchanging friendly links", but the article you write is related to "A brief discussion of SEO word segmentation technology in search engines", then the article does not match the topic. Sorry, visitors can't find the answers they need from your article.
2. The page construction must be reasonable
1. Use as few pictures, js and flash as possible because search engines do not understand pictures, only text and letters. And numbers, if your website inevitably needs pictures, then you must pay attention to the construction of alt attributes.
2. Reduce advertisements and pop-ups as much as possible. With the introduction of Du’s “Green Radish Algorithm 1.0”, a large number of websites that like to put a lot of advertisements and pop-ups on their websites have been demoted. With the update of Baidu's algorithm, it is more user-friendly and more considerate of visitors' feelings.
3. There should be as many connections between pages as possible. Add sections such as "Related Articles" and "Guess What You Want to Search" to the web page to increase the connections between pages, so that both It is conducive to spider crawling and makes it easier for visitors to search for the content they want to search for. How a website retains visitors and increases its PV and conversion rate is not a simple proposition. This requires us to think about the problem completely from the perspective of visitors, and truly and carefully build our own website, rather than specifically optimizing it for search engines. Only in this way can our website be loved by search engines and visitors.
3. Improve the quality of articles and insist on original articles
If the articles in a website are copied from others, you can search a lot of them on Baidu, or they can all It is collected using collection tools, so it will also be detected by search engines. If too many articles are copied and collected, the website will be in danger of losing authority or even becoming a K-site. We must conscientiously build the website, insist on original articles, and insist on valuable articles. Only in this way can we bring substantial needs to visitors and be liked by search engines.
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