Over-optimization of a website refers to violating the search engine optimization rules, using cheating methods to optimize, and deceiving search engines. This method is easily indexed by search engines, and when discovered, the website will be punished based on over-optimization procedures.
Doing a good job in website optimization can make the website rank for more keywords on the homepage, thereby increasing the website’s exposure and being searched by more potential customers, especially Nowadays, with the reduction of advertising spaces, website optimization becomes even more important. Many beginners are prone to this situation during the optimization process. As soon as there is any SEO technology, they will be used on the website, resulting in the website being over-optimized and being punished by the search engine. So how to avoid over-optimizing the website?
Over-optimization of the website is mainly reflected in the following aspects
1. Update and collection of website articles
An important maintenance in the later stage of the website, Keeping the website active means updating original and valuable articles. Some beginners learn how to collect articles online, using article collection tools to collect articles from the same industry and publish them directly on the Internet, or use a pseudo-original tool. Automatically modify articles. Dozens of articles are published every day. In fact, doing so not only does not help optimization, but also has the opposite effect. The review period of new sites is delayed, and the weight and ranking of old sites are reduced. Be sure to write some original and valuable articles based on user needs. Just update two articles every day.
2. Malicious keyword stacking
Doing website optimization is to do keyword optimization to improve the keyword ranking in the search engine on the homepage, no matter what type of key the user searches for keywords, you can see the company information and have more chances to be clicked. Therefore, many beginners maliciously pile up keywords in order to increase the density of keywords. When updating articles, they also put many keywords in one article. Article meta tag settings, various keyword stacking, image ALT tags, keyword stacking, serious keyword stacking, resulting in being punished by search engines. You must follow the normal optimization method. An article should not have more than 3 keywords. The keywords must be related to the current page
3. Too many anchor text links
Doing good anchor text links will help increase the weight of the website and improve the keyword ranking. When beginners link in anchor text, they will add a link as long as the keyword appears in the article, or even many useless anchor text links. This is obvious. It is over-optimization and anchor text link stacking. It is best not to have more than 3 anchor text links in an article. Which page should the keyword be placed on? Which page should the keyword anchor text be linked to? And when adding keywords, be sure not to limit the keywords in the layout. There are no layouts. Valuable keywords can also be used as links. Each page should be linked with anchor text in an orderly manner to form a network structure to guide spiders to crawl deeply.
4. There are no rules in building external links
Building external links well will not only guide spiders to crawl the website content, but also promote the corporate brand and obtain potential customers, so many Enterprises try their best to use various external link mass sending tools and various brushes. This is obviously cheating, and search engines are not stupid. The system will automatically judge the external link as spam, and the setting will not include the external link. This is serious. Generally speaking, you must control the quantity and do not use tools to build external links. You must improve the quality of external links in a step-by-step manner.
The dangers of excessive website optimization
Excessive use of website optimization technology violates search engine optimization rules, uses cheating methods to optimize, and deceives search engines. This kind of The method is easily retrieved by search engines. Once discovered, the website will be punished based on over-optimization procedures. Over-optimization seriously affects the user experience. Websites with poor user experience have high bounce rates and users will not browse in depth. Natural search engines will not rank such a website high either.
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