seo cannot guarantee ranking. Reasons: 1. Search engine algorithms are not disclosed to the public; 2. Search engine algorithms are constantly changing; 3. There are many competitors. SEO is to modify the website or fill the website with content to achieve better performance in search engines and improve the conversion rate.
#The operating environment of this article: Windows 7 system, Dell G3 computer.
Many companies told me that many Internet companies want to do SEO for their websites, and can ensure which words rank in the top few. They asked me whether simple SEO technology can guarantee ranking? To solve this problem we must first understand what seo is.
Seo uses a series of means to modify the website and supplement the content to achieve better performance in search engines, thereby obtaining more traffic and increasing conversion rate.
So we should pay attention to the following points:
1. The search engine algorithm is not public
The search engine algorithm is not public. Individuals cannot understand the specific algorithms of search engines, which means that we cannot make our website fully meet the requirements of search engines, and of course, we cannot guarantee rankings. (How long can you persist in the face of the attack of Baidu algorithm)
2. Search engine algorithms are always changing
Take Baidu as an example, Baidu official is making public It has been stated on many occasions that Baidu's algorithm is changing all the time. It is recommended that major webmasters should carefully create website content and not guess Baidu's algorithm to achieve the purpose of ranking. So even if we understand the algorithm now, if the algorithm changes after a while, and the website does not comply with the new algorithm of the search engine, the ranking may drop again. From this aspect, the ranking cannot be guaranteed.
3. We have thousands of competitors
We are not doing SEO ourselves, thousands of competitors are also doing SEO, even if We are doing very well, but one day we may be surpassed by our competitors. From this perspective, rankings cannot be guaranteed. So if an Internet company recommends you to do SEO and can guarantee that the website ranks first, you can be sure that this company is either lying to you, or it does not understand SEO.
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