Methods for SEO optimization of special pages: 1. Website page design optimization; 2. Website tag optimization; 3. URL optimization; 4. Other weight tags and link optimization; 5. Page update.
Regarding single page optimization and topic page optimization, many SEO operators do not make a clear distinction. With the integration of more group buying websites and e-commerce websites, It is a more intuitive way to make a special page and present the product to customers with a commercial theme. Secondly, according to the periodic activities of the website at different stages, make a beautiful special page and make pictures and texts to achieve the goal of the website. Promotional purposes, these are unique to thematic pages of the website. In comparison, topic pages can stimulate users' visual feelings more than content pages.
So how should we optimize the special page?
Website page design optimization:
div css style, streamline page code and size , reasonably distribute various weight labels. Secondly, don’t use pictures in a large area. You can use js external calling method. Don’t place important text content on the pictures. After all, search engine spiders only understand text.
The page adopts the principle of layout from left to right and top to bottom. That is, the important parts of the top and bottom of the website place the important content of the page.
Website tag optimization:
As can be seen from the previous single-page optimization, the three core tags of the website are the primary consideration, and we will not introduce them too much here.
url optimization:
On the one hand, you can include keyword-related English or Chinese pinyin for the website page url, on the other hand, you can make the url path static and do a good job The friendliness of the url address.
Other weight tags:
alt tag adds keyword introduction, article content keywords are bolded, keywords are in h1-h3 tags, and anchor text links It’s best to include keywords etc.
Link Optimization:
Since the breadcrumb path cannot be used, the page can shorten the click distance from the homepage by obtaining the homepage of the website, thus increasing the page weight. Of course, You can also use side page and main page full-site calling methods. Secondly, there should not be too many export links, they must be related to the topic, and all internal links must use absolute paths! And to ensure freshness, remember to use the "-blank" statement.
Page update:
Control the ratio of new and old website pages, and the page can place relevant introductory articles. Keep the page links updated at all times, and call the article content to ensure that the content links are updated. Secondly, obtain more incoming links through more topics or related pages.
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