As the Internet becomes more and more mature, the limelight of online marketing has gradually begun to overtake traditional marketing. For example, Double 11, 618 promotions, etc., an ordinary day has actually become an e-commerce event. The festival with the largest number of transactions in the year is undoubtedly a success for e-commerce companies. Today, when companies use website marketing, data analysis is becoming more and more important, including understanding the company's main user groups, optimizing brand exposure, improving product conversion, etc. Today, I will share common data analysis on websites.
1. Effective traffic from the website
For a marketing type website, the traffic sources include news information traffic, product page traffic, etc. Generally speaking, the traffic conversion rate of our information page is lower than the traffic conversion rate of the product page. This can be directly viewed in the background using webmaster statistics. For companies, the traffic to product pages is effective, as well as the company's product message board. Generally, if they are not interested in your products, they will not ask about your products. The conversion rate of this traffic is not low.
2. What kind of content can the website create to attract more attention from users?
Today, when user experience is the main focus, all mainstream engines are updating their algorithms to encourage original content. practices, and severely crack down on spam websites. As a webmaster, you should ask yourself and check the content of your website. The general reference method is as follows. Look at which pages in the entire website content are included and which are not included, and then summarize certain characteristics of the unincluded pages. This means that users do not pay much attention to it. The part that needs to be optimized.
3. What activities should the website do to catalyze transactions
Is it because the user does not buy your product because the description on your page is not detailed or the product is too unfamiliar? We need to improve these Understand. Our main purpose is to sell products, such as ranking first, which is also our promotion for selling products, and special events on other websites to indirectly attract traffic to the website. Or the company has placed a hard advertisement in a certain column of Sina and made a record of its origin. When doing SEO, it is necessary to analyze the traffic of various activities on the website, compare which one generates more orders and has a higher unit price, and cut it off. For activities that are inefficient, save costs and invest them in other projects.
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