Methods to make SEO budget: 1. Understand what the value of sales is; 2. Calculate the average sales profit margin; 3. Analyze the target value, e-commerce tracking and average sales value to give you.
How to budget for SEO?
SEO investment is a project that requires multi-faceted understanding and planning. The amount of investment and how to invest directly affect the results. The following analyzes several points that need to be paid attention to in SEO optimization investment.
1. Understand what the value of sales is.
If you are a service provider, this may be a bit difficult to quantify, but you should know your average sales value, and at least have some consideration for the value of your product. If the value cannot be estimated, it means you are not a good team leader.
2. Calculate the average sales profit margin.
The average sales profit is a reference value. It must be determined before calculating the maximum amount you can pay for an SEO plan based on the profit. If the profit is not enough to cover it, then the SEO budget must be treated with caution, and the profit will be It is the big head that determines the SEO plan.
3. (Analyze) Goal or e-commerce tracking (if available) and average sales value give you the value of your goal.
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