PHPを使ってABテストやレコメンドシステムの効果評価を構築する方法

$userId = 123; // 用户ID
$randomNumber = rand(1, 100); // 生成1-100之间的随机数

if ($randomNumber <= 50) {
    $group = 'experimental'; // 实验组
} else {
    $group = 'control'; // 对照组
}

$recommendedArticles = [];

if ($group == 'experimental') {
    $recommendedArticles = getExperimentalRecommendations($userId);
} elseif($group == 'control') {
    $recommendedArticles = getControlRecommendations($userId);
}

// 在页面中展示推荐文章
foreach ($recommendedArticles as $article) {
    echo $article['title'];
}

$articleId = 1234; // 文章ID
$clickTime = time(); // 点击时间

// 将用户点击行为记录到数据库中
$query = "INSERT INTO click_log (user_id, article_id, click_time) 
          VALUES ('$userId', '$articleId', '$clickTime')";

// 执行查询操作
$result = mysqli_query($conn, $query);

// 计算实验组点击率
$query = "SELECT COUNT(*) FROM click_log WHERE user_group = 'experimental'";
$result = mysqli_query($conn, $query);
$experimentalClicks = mysqli_fetch_row($result)[0];

$query = "SELECT COUNT(*) FROM click_log WHERE user_group = 'experimental' OR user_group = 'control'";
$result = mysqli_query($conn, $query);
$experimentalTotal = mysqli_fetch_row($result)[0];

$experimentalCtr = $experimentalClicks / $experimentalTotal;

// 计算对照组点击率
$query = "SELECT COUNT(*) FROM click_log WHERE user_group = 'control'";
$result = mysqli_query($conn, $query);
$controlClicks = mysqli_fetch_row($result)[0];

$query = "SELECT COUNT(*) FROM click_log WHERE user_group = 'experimental' OR user_group = 'control'";
$result = mysqli_query($conn, $query);
$controlTotal = mysqli_fetch_row($result)[0];

$controlCtr = $controlClicks / $controlTotal;

// 使用假设检验判断差异是否显著
if ($experimentalCtr > $controlCtr) {
    echo "实验组点击率显著高于对照组";
} elseif ($experimentalCtr < $controlCtr) {
    echo "实验组点击率显著低于对照组";
} else {
    echo "实验组点击率与对照组无显著差异";
}